week four dicussion post. respond to each students x2 powerpoint presentation with the questions listed from the initial discussion point word doc.
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TipsFromFormerSmokersCampaignAutosaved.pptxTips From Former Smokers Campaign
Amber Lopez-Gaxiola
Burden of Cigarette smoking
34 million adults smoke cigarettes
Cigarette smoking kills more than 480k people each year
16 million are living with a smoke-related disease
CDC, 2020
(CDC, 2021)
2
The campaign against smoking
The Centers for Disease Control and Prevention (CDC) launched Tips from Former Smokers Campaign
Since March 2012
Addresses health issues caused by or associated by smoking such as cancer, heart disease and asthma
Engages with providers to encourage patients to quit
(CDC, 2020)
The campaign is federally funded and it portrays real people that live with serious long-term health conditions due to exposure to tobacco (CDC, 2020). It also features stories of smoking-related conditions tobacco has taken on family members.
3
What are the campaigns goals?
Build awareness of the immediate health damage caused and exposure to smoke
Encourages smokers to quit and make help available
Encourage smokers to stop smoking around others and encourage them to protect themselves and families from exposure to secondhand smoke
Demographic
Audience is adults between 18-54
Family members, healthcare providers and faith communities
(CDC, 2020)
The campaign has 3 goals as described and is targeted towards adults between 18-54. A secondary audience includes their families, providers and faith communities (CDC, 2020).
4
Impact of campaign
16.4 million people have attempted to quit
1 million have successfully quit
Those exposed to campaign ads, report greater intentions to quit within 30 days
Between 2012-2018 the campaign prevented estimated 129,000 early deaths
For every $3,800 spent on the campaign and early death was prevented
(CDC, 2021)
According to the CDC, from 2012-2018 an estimated amount of 16.4 million smokers have attempted to quit, and 1 million have done it successfully (CDC, 2021).
5
interpersonal Level campaign method
Quitline 1-800-QUIT-NOW, offers free coaching, over the phone with a trained coach
Available in different languages
It is interactive and provides professional counseling
Audience: General Public
Why it’s good: It is confidential and can provide you with medicine to help you quit smoking
This channel is usually face-to-face or one-on-one interactions (Bensley & Brookins-Fisher, 2009).
6
Group level campaign method
Join a Smokefree Community social media account.
Facebook: SmokefreeUS and SmokeFree Women, SmokefreeUS Instagram, Pinterest or Twitter accounts.
Connect with others that have shared interests
For general public, but only in English
Why it’s good: Bond with others going through the same experience and get support
Group level channels are organized to receive education messages or interact with other members, such as support groups or classes (Bensley & Brookings-Fisher, 2009).
7
Organizational level campaign method
Smokefree.gov was created by The National Cancer Institute (NCI) to hep individuals quit smoking.
Helps smokers quit by sending messages, providing tips, tools, therapy and apps
General public, teens, women, vets, aged individuals and available in Spanish.
Why it’s good: Ample amount of information and tools to help quit and stay quit.
Organization channel is an institution or agency that communicates messages to its members or collaborates with professional associations (Bensley & Brookins-Fisher, 2009).
8
Community level campaign method
Button coded to a link to Tips From Former Smokers from CDC
Provides resources and tools to help individual quit
General public, only available in English
Why it’s good: It’s a simple message that captures attention and leads to resources
This is a category for non organization channels, such as community events or services or activities sponsored through schools, hospitals, etc. (Bensley & Brookings-Fisher, 2009).
9
Societal level campaign method
Former smoker’s commercial video campaign with testimony on current COPD illness
Older female smokers, English speakers
Other videos are available for other demographics, including other languages
Why its good: Real life testimony of former smoker, and gives information on help available
This level reaches mass-media channels such as TV, radio, newspapers, billboards, etc. (Bensley & Brookins-Fisher, 2009).
The video gives the testimony of an older female who currently is diagnosed with COPD, and gives advice on why people should stop or not start smoking.
The demographic is best suited for women, particularly English speakers of all ages, but particularly older demographic.
This campaign method is effective because it reaches large amounts of viewers
10
references
About the Campaign: Tips From Former Smokers. (2020, October 15). Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/tobacco/campaign/tips/about/index.html
Badges and Buttons: Tips From Former Smokers. (2021, February 11). Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/tobacco/campaign/tips/resources/buttons/index.html
Bensley, R. & Brookins-Fisher, J. (2009). Community Health Education Methods: A Practical Guide. Third Edition. Jones & Bartlett Publishers.
Becky H.’s Story: Tips from Former Smokers. (2021, January 20). Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/tobacco/campaign/tips/stories/becky.html#beckys-videos
Build Support to Stay Quit. (2021, February 12). Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/tobacco/campaign/tips/quit-smoking/guide/getting-support.html
References (continued)
Five Reasons why Calling a Quitline can be key to Your Success. (2021, February 9). Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/tobacco/campaign/tips/quit-smoking/quitline/index.html
Tips Impact and Results: Tips From Former Smokers. (2021, January 19). Centers for Disease Control and Prevention. Retrieved from https://www.cdc.gov/tobacco/campaign/tips/about/impact/campaign-impact-results.html
Smokefree Text Messaging Programs. (n.d.). Smokefree.gov. Retrieved from https://smokefree.gov/tools-tips/text-programs
