Mapping Consumer Experience Report

Tips for Mapping Consumer Digital Journey

Please follow the below structure for the assessment titled “Mapping Consumer Digital Journey” –

1. Introduction: Discuss about the brand / firm, its industry and targeted customers. 4 marks

2. Purchase Process: Specify the steps of purchasing the product/service and the key touch points of having interaction with the brand/firm. 5 marks

3. Mapping the digital Journey: Map the purchase journey through a diagram or a flowchart covering the entire process and each touch points. 4 marks.

4. Critical analysis of the customer experience: Critically discuss about the brand’s / firms’ online presence. Point out the areas that you liked and disliked. How the firm uses different internet marketing tools and the concept of SEO to offer the current online experience? You should discuss both the areas that you liked and disliked. 8 points.

5. Recommendation: Recommend and discuss useful e-marketing tools that the firm or brand could use to make your online purchase journey more rewarding. 6 marks.

6. Quality of Communication: The Quality of communication and the language choices should be appropriate for the discipline and the task. The presentation should be virtually error free. 3 marks.