Effectiveness of Messages

COM 30096 Effectiveness of Messages - Tips for Success Project Instructions Students should begin by reviewing the following under the Project Instructions heading: Competency Scenario Letter provided by Chantel E. Ollinger, Toys for All CEO Directions for use of Executive Summary Template (located in the What to Submit section of the project) Target Audiences All responses should be inserted in the space located at the top of the executive summary template Students should describe each target audience (customers and employees). Students should carefully determine and provide the most relevant information that is needed to communicate with each target audience to achieve the project goal (audience metrics). Measures of Effectiveness All responses should be inserted in both: (1) at top of executive summary template and (2) in the provided table (Evaluation) using complete thoughts or brief bulleted statements. For each measure of effectiveness (message content and delivery method), students should respond to the provided questions for both the magazine interview and social media post. Also, students should insert responses at the top of the executive summary template and in the provided table (Evaluation) Students should develop an additional measure of effectiveness and two considerations that can be applied to both the magazine interview and social media post. Also, students should determine this additional measure’s effectiveness on both customers and employees. The responses should be inserted at the top of the executive summary template and in the provided table (Evaluation). Evaluation (provided table) Students should double-check the provided table (Evaluation). Here, students must ensure to provide complete sentences or brief bulleted statements, along with full explanations of reasoning for the effectiveness or lack of effectiveness of each message (magazine interview and social media post) for each target audience (customers, employees). Also, student responses must address each of the following: Assess message content For example, in considering the effectiveness of the magazine interview, would this interview’s content persuade the customers? Would this interview’s content effectively convince the employees? For example, in considering the effectiveness of the social media post, would this post’s content persuade the customers? Would this post’s content convince the employees? Assess delivery method For example, in considering the effectiveness of the magazine interview, would the way this interview was delivered persuade the customers? Would the way this interview was delivered persuade the employees? For example, in considering the persuasiveness of the social media post, would the way the post was delivered convince the customers? Would the way the post was delivered persuade the employees? Assess additional measure developed by student The “additional measure of effectiveness” section requires students to develop another way to measure the effectiveness of the magazine interview and social media post on both audiences. For assistance with developing an additional measure of effectiveness, please review The Six Most Effective Social Media Metrics to Understand Your Campaign’s Success, located under the Measures of Effectiveness Unit and watch the video: How to Find the Best Medium for Your Message (4:58). Important Reminders Each student should ensure their executive summary template: Does not exceed 2- 3 pages Lists citations for all sources Learning Resources There are several resources provided to support student learning. The key resources for completing this COM 30096 project are: Executive Summary Template (Project Instructions>What to Submit section at bottom of page) Communication Plan (Project Instructions>Supporting Materials section at bottom of page) Communication Project Goals Unit Reading: Goals of Business Communication Target Audience’s Unit Reading: Tips on Knowing Your Target Audience When Communicating Within an Organization Measures of Effectiveness Unit Video: How to Find the Best Medium for Your Message (4:58) Reading: The Six Most Effective Social Media Metrics to Understand Your Campaign’s Success Evaluating Messages Unit Video: How to Write Great Content (5:18