Hospitality Marketing
LINGAER
Tipping.pptxTipping
The Science of Tipping
Tipping Origins
To Insure Promptness
To Reciprocate
Who Do We Tip?
WHY DO WE TIP?
Scientifically Proven Ways to Increase Your Tips
Use Credit Card Insignia (on tip trays and check folders)
Use the tip trays and folio booklets with credit card logos whenever possible
Using a credit card insignia and posting signs informing the customer what credit cards are accepted increases the customers willingness to spend money
Introduce Yourself by Name
“Hello, welcome to ________, my name is _____ and I will be your server for this evening…”
Helps to make the customer feel special
Can increase tips to 23%
Wear Something Unusual
Wearing a uniform is often part of most work places.
Adding elements of clothing, jewelry and other items help break the anonymity and promote a more individualized experience for the customer. Thus, increasing tips.
Example – A waitress that consistently wears a flower in her hair during service can earn 17% more tips than an equally attractive waitress with nothing in her hair.
Sell, Sell, Sell
≈ 75% of restaurant patrons base their tip on check size therefore:
Increasing sales Increased tips
So, try to upsell items or sell more of a single item.
Example – more cocktail drinks
Squat Next to the Table
Getting down to the level of the customers can help to increase tips as opposed to talking down to them
Increases congruence between your and your customers postures
Brings you to customer eye level which facilitates eye contact
Brings your face closer to customers face
Can increase your tip to 15% - 18%
Touch Your Customers
Touching is a very powerful way to influence tips
Casually touching customers increases the tip of servers but
Female touching male customer is most effect
Male servers should not touch female or male customers
Entertain Your Customers
People don’t just go to a restaurant for the food. They go to be entertained as well
Sharing jokes and simple puzzles with your customers can increase your tips to roughly 23%
Repeat Customers’ Orders
Show the customer you care enough to get the order right
Call Your Customers by Name
Using the customers name helps to convey that the customer is important
Examples – “Hi Mr. Jones, how are you this evening?” or “Here’s your check Dr. Smith, I’ll take care of this whenever you’re ready. Have a wonderful evening”
Draw on the Check
a smiley face on the check
Makes customer feel special
Communicates to customer you enjoyed their company
Seeing a smiley face may make the customer smile and put them into a good mood
Works better for female wait staff
Smile
People who smile are perceived to be more attractive, sincere, sociable, and competent
“Laugh and the whole world laughs with you”
Smiling works the same way
The bigger the smile the better
Has the possibility to double tip in certain situations
Write “Thank You” on the Check
Makes the server seem friendlier
Expression of gratitude makes the customer feel obligated to tip more
Can increase tip from 16% - 18%
Forecast Good Weather
Nice weather puts people in good moods
People in good moods tip better than those in bad moods
The forecast of good weather elevates peoples moods
Can increase a tip by 19%
Give Customers Candy
Generally people feel the need to reciprocate gifts
Can increase a tip from 15% - 18%
Thank you!
Questions?
