TIM 2000 words
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Cisco at-a-glance Q4 FY18 Revenue: $12.8B, $9.7B Products, $3.2B Services
FY18 Revenue: $49.3B, $36.7B Products, $12.6B Services (Non-GAAP)
$6.3B Annualized R&D
~72,000 employees
300,000 partners; 62,000 channel partners
480 global sites doing business in 165+ countries
More than 19,000 patents
26,000 engineers (36% of our workforce)
#1 or #2 in most market segments we serve
More than 200 acquisitions since 1993
Broad portfolio of integrated products and solutions
Other Stats
Fiscal Stats
Tom Freeman – Systems Engineer Francisco Duran – Account Manager November 2018
The Bridge to Possible Cisco Systems
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• Intros • Cisco Overview • Life of an Account Team • Closing Thoughts
Agenda
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About Me: • Graduated from UCSC in Fall 2009 • B.S. in Information Systems Management • Cisco employee for ~10 years • Former president of ISMA (Information Systems Management Association)
Professional Experience: • Project Manager: Cross Functional Software Project & Programs • Developer: Web Applications / Mobile • Business Operations Manager: Finance, Staffing, Mlanning, Communications, and Metrics Support • Technical Marketing Engineer: Proof of Concepts, Demos, RFP, Lab Management, Interlocks • Systems Engineer: Commercial Sales, Ent Networking, Data Center, Security, Collaboration
Interests • Music, Acoustics, Climbing, Disc Golf, Drumming • Networking, FPS games, LAN parties
Tom Freeman
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
About Me: • Graduated from SCU in 1992 • B.S. in Marketing • Cisco employee for ~9 years
Professional Experience: • Sales:
• AT&T- represented the entire AT&T portfolio • Microsoft - focused solely on Voice Recognition for Contact Centers • Cisco - Commercial Sales, Ent Networking, Data Center, Security, Collaboration
* In 2006, took 1 year off from Tech to work as Habitat for Humanity as Donor Relations Manager
Interests • Music, Piano, playing with my 2 young kids • Aviation, Sports, and cycling
Francisco Duran
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Market Research
Web Development
Project Management
PMO Information Systems Administrator
Operations/Finance
Event Management
Mobile App Development
POC Engagement
2014201320122011201020092008 2015
Operations / Chief of Staff
2016
Systems Engineer
2017 2018
PLM / TME
Tom’s Journey
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Cisco Systems
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We securely connect everything to make anything possible.
Connecting the Unconnected
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For 30 years, we’ve focused on helping to change the way the world works, lives, plays, and learns.
Our vision
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We create solutions built on intelligent networks that solve our customers’ challenges.
Our strategy
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Digital is transforming business.
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And everything we do.
Transform processes and
business models
Empower workforce efficiency
and innovation
Personalize citizen/customer/
employee experience
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IDC predicts worldwide spending on digital transformation technologies will expand at a compound annual growth rate (CAGR) of 16.8% through 2019 to more than $2.1 trillion.*
In 2019, enterprises will spend
to manage digital business
*IDC FutureScape: Worldwide IT Industry 2017 Predictions, Doc #US41883016, Nov 2016
$2.1 Trillion
The opportunity: Embracing digital business
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Power a Multicloud
world
Increased pace of innovation
Secure, intelligent platform for digital business
Create meaningful experiences
Reinvent the network
Security is Foundational
Unlock the power of data
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Innovation
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Customers rely on cisco for innovation
1999 IP Telephony
Patent
2011 ASR 9000 Series
(1st Terabit- router)
2013 Network
Convergence System (Planet’s Fastest Router)
2014 Application-
Centric Infrastructure
2006 TelePresence
1992 Groundbreaking Interior Gateway Routing Protocol
patent
2008 Collaboration
Portfolio
1994 1st major supplier of multiprotocol
products awarded ISO 9001 cert.
2009 UCS
1998 1st small office/
home/ telecommuting cable
modem
2004 Cisco Carrier
Routing System (CRS-1)
1986 1st multi-protocol
router, the Advanced Gateway Server
2014 Advanced Malware
Protection (AMP) Everywhere
1989 Border Gateway
Protocol (BGP) for Service Providers
2005 1st Multiservice Firewall (ASA)
2016 Tetration Analytics
2017 Cisco Spark Board
Network. Intuitive.
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Build Our innovation ecosystem
Co-develop
PartnerInvest
Buy
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Growth Strategy for Innovation
• $6B Annual R&D Spend
• 26K+ Engineers
• 205 Acquisitions • 300K+ Partners • $250-$300M annually
• 120+ Companies
• 45 LP positions in 27 countries
Co-develop
Build Buy Partner Invest
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Build 19K
Patents 26K+
Engineers
$6.3B Annual R&D
spend
Internal Start-ups
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Buy 205 Acquisitions
Meraki
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Partner
300K+ Strategic Partners
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Invest
$2B Fund
120+ Companies
45 Funds in 27 countries Invest $200 to $300 million annually
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Co-develop Alliance Partners 2,500
Customers
40 Solutions10
Innovation Centers
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FY18 financials
$46.5b Total cash and investments
$36.7b Product revenue
$12.6b Services revenue
$49B* Revenue
*Non-GAAP Rev.
GAAP revenue $49B Total $36.7B Products $12.6B Services
Q4 FY18 financials
$12.8B Revenue
$9.7B Product revenue
$3.2B Services revenue
Total cash and investments
$46.5B
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Q4 FY18 revenue highlights Y/Y% Change
Services 3%
Infrastructure platforms 7%
Applications 10%
Security 12%
Other products (18%)
Total Cisco
$M
3,202
7,443
1,339
627
232
12,844 6%
Recurring revenue 32% (+1 pts y/y)
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Revenue by geography: Q4 FY18
Americas $7.6B
EMEA $3.2B
APJC $2.1B
Total Q4 FY18
$12.8B
Total revenues do not add up due to rounding.
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Market leadership matters
#1 Access routing
79%
#1 Telepresence
55%
#1 Wireless LAN
44%
#1 Campus switching
(managed) 58%
#1 SP core + edge
routing 41%
#1 SaaS web
conferencing 45%
#2 X86 blade
servers 32%
#1 Network security 28%
#1 DC switching (managed)
55%
#1 LAN switching
(managed) 57%
#1 Voice 43%
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Partners
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Our heritage, their confidence Leading market transitions together
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Digital Network Architecture
1993
2006
2009
2014
2017
1999
2008
2012
2016 Integrated Security
Software Defined Networking
Internet of Things
Unified Computing Systems
Unified Communications
Video/Telepresence
VoIP
Switching
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Partner routes to market
Resale Ecosystem Designed-inProvider Marketplace
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Reinvent our partners’ go-to-market
Change how we position Setting expectations
Activate, adopt, expand Change how we grow
New consumption models Change how we transact
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Cisco Partner ecosystem
Customer value
Consultant
ISVIntegrator
TechnologyDistributor
Reseller
Cloud builder
Service provider
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Corporate social responsibility
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A corporate social responsibility leader
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Ranked #1 most sustainable company As ranked by recent Barron’s analysis
We rank No. 1 among all U.S. public companies, after reducing our greenhouse-gas emissions by 41% since 2007 and meeting our goal of getting 80% of our electricity from renewable sources.
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Enabling people to reach their full potential in a digital economy.
Advancing environmentally sustainable growth in a digital economy.
People Society Planet
We accelerate global problem solving through our technology and expertise to positively impact people, society, and the planet.
Cisco corporate social responsibility
Partnering to scale inclusive social and economic impact in countries around the world.
Ethical conduct Our people Building skills & entrepreneurship
Building a digital foundation Human rights Responsible sourcing & manufacturing
Energy & greenhouse gas reduction Product end-of-life
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FY17 highlights: our CSR impact
Hours of employee volunteering – the equivalent of over 40 years!
Company-wide donations (cash, product, and in-kind)
$355M Students developed skills through Cisco Networking Academy
1.3M -60% Reduction in scope 1 and 2 GHG emissions by 2022
154M People directly benefited from our cash grant investments to nonprofits
358K
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Our CSR goals
80% Achieve 80% employee engagement (volunteering and donations) by 2020
Reach 2 million Cisco Networking Academy students per year by 2021
2M -34% Avoid one million ton cumulative of supply chain greenhouse gas emissions by 2020
1B Positively impact one billion people by 2025
© 2017 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
People & culture
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Culture and employees are our competitive advantage
Corporate Functions
19%
Services
20% Engineering
35%
Sales
26%
74K employees
480 offices
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Our People Deal is the culture we all want and our business needs for success. It’s our unique culture of speed, agility, innovation, customer focus, collaboration and doing good for the world. It’s how, together, we connect everything, innovate everywhere, and benefit everyone.
© 2018 Cisco and/or its affiliates. All rights reserved. Cisco Confidential
Our Guiding Principles GIVE Your Best TAKE Accountability
Show that desire to be at your best, connect with others to share quickly with whoever needs it; open your mind to ideas from everywhere and anywhere - and use them to build on the possibilities to pour a little drop of love into our customers’ worlds.
Whatever comes your way, understand it and be personally accountable for its success. Assume the answer’s “yes” and that you don’t need to wait in line for permission. Check the data but don’t let that slow down taking responsibility. And ... deliver.
GIVE Your Ego The Day Off TAKE Difference To Heart
It’s the best solution our customers need, not the best-protected Cisco turf, so support that solution, whatever the background of the person or team who came up with it. Have the debate and have a backbone. Make your point, then commit to what’s been agreed and deliver it with agility and pace.
We become bigger as individuals and more powerful as a collective when we respect and value what makes us so special - our unique, personal differences. Inclusion will always beat exclusion.
GIVE Something Of Yourself TAKE A Bold Step
A simple smile or “hi” every day is worth its weight in gold, so don’t hide it away. Show care and consideration to your colleagues, our customers, our communities, our partners and the world we all share. Be worthy of trust. Be an inspiration. Be delightful to everyone. Even if you don’t like them.
Whatever your position, show leadership and courage when it comes to innovating and disrupting. If it doesn’t feel safe, be secure in the knowledge that shooting for the stars will always be a part of who we are. Together we can figure out how to get there so let’s dream big.
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21 consecutive years on the Best Companies to Work For list.
See more awards: weare.cisco.com/awards
Great place to work
Top 20 Global Rankings
Latin America (#2) Singapore (#2) Portugal (#2) Peru (#2) Poland (#2) China (#3) Australia (#3)
Europe (#3) Ireland (#3) Costa Rica (#3) United Kingdom (#4) Netherlands (#5) Asia (#5)
#1 Global Rankings Italy Spain Japan Switzerland
United States #1 Most sustainable company by Barron’s #3 Best place for giving back
Poland Mexico
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Life of an Account Team
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Sales Organization
Systems Engineer Manager
Systems Engineers
Regional Manager
Account Managers
Area VP
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Systems EngineerAccount Manager
Customer
Technical Details
Knowledge SharingPartnership
Strategy
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Specialists
Consulting Systems Engineer
Product Sales Specialist
Client Services Manager
Partner Account Manager
Domain Specific Account Team
Value-add Services (deployment, survey, etc..)
Partner/Resale Strategy
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Territory Sales
SEAM
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Select Sales
SEAM
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Account Team Role
Represent the Cisco portfolio
Own engagements from a business & technical perspective
Embody Cisco culture & values
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Cisco Portfolio
DatacenterEnterprise Networking
Security Collaboration
Assure
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Meraki
Cloud Managed Networking
WebEx Share
Simple Screen Sharing
HyperFlex
Hyperconverged Infrastructure
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CloudCenter
Multi-Cloud Management
Viptela
Software Defined WAN
Stealthwatch
Machine Learning Based Threat Detection
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Cisco Digital Network Architecture (DNA)
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Closing Thoughts
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• Internships – The earlier the better • Educational focus:
• Product development processes • Software development • Supply chain management • Technology classes that interest you
• Stay up on industry trends: • Blogs, News articles, Webinars/Seminars, Reddit
• Participate in local events and organizations e.g. ISMA, Meetups, etc. • Develop yourself through personal projects
Be Relevant
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• Understand the interview process • Practice • Be yourself, honesty is critical • Potential is everything when evaluating graduates • NO FEAR !!
Interviewing