| Growth Opportunity Scoring Definitions |
| | Evaluation Criteria | | Higher Attractiveness / Fit
(5 Points) | Medium Attractiveness / Fit
(3 Points) | Lower Attractiveness / Fit
(1 Point) |
| | Attractiveness | Revenue Potential | 3 Year revenue potential of $1,000,000 or more | 3 Year revenue potential of $999,999 - $400,000 | 3 Year revenue potential of $399,999 or less |
| | | Pretax Potential | More than 40% | Between 30% - 40% | Less than 30% |
| | | Strategic Alignment | Fits a key strategic growth initiative / lever and it fits our culture / business model | Fits a strategic growth initiative / lever | Unclear fit with current business strategies |
| | | Client Need | Unmet need validated by potential customers; unmet need with customer request for service | Unmet need identified and confirmed (not with customer); met need with customer openess to service | Unmet need may exist but has not been confirmed; met need with customer not intersted in service |
| | | Customers | Targets customer inside domain of interest, and decision maker is in a function we are very familiar with | Targets customer inside our domain of interest and the decision maker is unfamiliar with us | Targets customer outside our domain of interest |
| | | Time to Revenue | Less than 6 months to initial revenue | 7- 18 months to initial revenue | Greater than 18 months to initial revenue |
| | | Investment Required
(non employee) | Minor (0 - 10% of revenue potential) | Moderate (10-20% of revenue potential) | Significant (>20% revenue potential) |
| | | Progressive | Cutting Edge - Viewed as progressive by the target customer | Leading Edge - Viewed as "second" to the market but considered progressive | Standard - Effective and proven but not progressive |
| | Ability to Execute / Business Fit | Capabilities - Process | Does not require any significant additions to, or enhancement of, our existing processes | Requires enhancement of existing processes, but does not require new processes | Depends on process that do not exist in the business today |
| | | Capabilities - Technology Tools | Does not require any significant additions or upgrades to current tools | Requires substantial upgrades to existing tools, but no new tools | Requires new technology tools |
| | | Capabilities - Skillsets | Only requires existing leadership, management, and operational skillsets | Requires new skillsets / talent from a leadership/management or an operational perspective (not both) | Requires the addition or new skillsets / talent from both a leadership/management and an operational perspective |
| | | Competitors | Competitive set is limited or does not exist (less than 2) | Competitive set is moderate (2-6) | Competitive set is is very robust for our currents offering(s) (7+) |
| | | Pricing Model | Pricing terms and mechanics are consistent with current offerings and familiar to the target customer set | Pricing terms and mechanics are different from current offerings or unfamiliar to the target customer set (not both) | Pricing terms and mechanics are different from current offerings and will be unfamiliar to the target customer set |
ZEKEB
TIM-7101_Initiative_Prioritization_Example.xlsx
