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TikTok_Strategy_Presentation_with_Visuals.pptxUsing TikTok to Engage Younger Voters
Social Media Strategy Presentation for Peter
Prepared by: Savannah Gatling
Understanding the TikTok Audience
- Over 1.5 billion users globally
- 60% of TikTok users are between ages 16–24
- 138 million users in the U.S.
- Gen Z and Millennials are most active
- Average daily usage: 95 minutes per user
How TikTok Can Engage Younger Voters
- Use trending sounds/challenges to spread civic messages
- Create relatable, authentic content (e.g., 'Day in the Life')
- Partner with influencers who promote social impact
- Share bite-sized info on registration, deadlines, and issues
Optimizing Posting Schedule
- Best days: Tuesday, Thursday, and Friday
- Best times: 12–1 PM and 5–7 PM (local time)
- Post consistently 3–5 times/week for growth
- Utilize analytics to adjust timing based on engagement
Increasing Reach & Engagement
- Use 3–5 hashtags (#VoteReady, #GenZVotes, etc.)
- Engage in comments + reply with video
- Hook in the first 3 seconds
- Cross-promote on IG/FB stories
- Leverage Duets, Stitches, and trending formats
TikTok Tools + Political Campaign Example
- TikTok features to use:
• Duet, Stitch, Filters, Green Screen, Auto-captions
• Link-in-bio for voter registration
• Creator Mode + Analytics
- Example: @PoliticsGirl / @NowThisPolitics content breakdown
