Organizational Change Worksheet

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ThreeManagingMarketingScenariosUsingADKARLewinandKotter.docx

Three Scenarios of Organizational Change

Directions: Visit the website for the company you have selected and obtain a copy of the annual report. Complete the prompts as directed.

Cite a minimum of five sources as directed in the assignment instructions using the space provided at the end of this template. Be sure to include the annual report, investor presentations or the most recent letter to shareholders, and the company website in your list of sources.

Company Name:

Brand Story: In 125-150 words, use the space below to briefly provide the company brand story. What industry is the company in? How large is the company? Reference and cite your research sources within the summary.

When applying a model (i.e., Kotter, Lewin, or ADKAR) to each of the following three scenarios, use each model only one time to best suit the given scenario. USE ALL 3 MODELS…DO NOT REPEAT THE MODELS!!

Scenario 1: Falling Earnings

Industry and company earnings are falling fast. The company finds it necessary to execute a three-phase staff reduction. Reference and cite your research sources within each response. In your role as a consultant, you will make recommendations on:

Prompts/Questions

Response

Identify three key stakeholders impacted; include their roles.

Identify the top concerns of these stakeholders.

Select which model (i.e., Kotter, Lewin, or ADKAR) should be used to address stakeholder concerns for this scenario. What impact will using this strategy have on organizational outcomes?

Describing how the organization's management should communicate the implementation of the selected model.

Identify what type of leadership personality is required for management to support and sustain the change.

Scenario 2: Acquisition

Company is in final steps of acquiring a similar company. Reference and cite your research sources within each response. In your role as a consultant, you will make recommendations on:

Prompts/Questions

Response

Identify three key stakeholders impacted; include their roles.

Identify the top concerns of these stakeholders.

Select which model (i.e., Kotter, Lewin, or ADKAR) should be used to address stakeholder concerns for this scenario. What impact will using this strategy have on organizational outcomes?

Describing how the organization's management should communicate the implementation of the selected model.

Identify what type of leadership personality is required for management to support and sustain the change.

Scenario 3: CEO Replacement

Corporate misconduct requires immediate replacement of the company CEO. Reference and cite your research sources within each response. In your role as a consultant, you will make recommendations on:

Prompts/Questions

Response

Identify three key stakeholders impacted; include their roles.

Identify the top concerns of these stakeholders.

Select which model (i.e., Kotter, Lewin, or ADKAR) should be used to address stakeholder concerns for this scenario. What impact will using this strategy have on organizational outcomes?

Describing how the organization's management should communicate the implementation of the selected model.

Identify what type of leadership personality is required for management to support and sustain the change.

References

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