Situational Analysis on Ritz-Carlton

THM3396 Marketing in Tourism and Hospitality Marketing Strategy Proposal, PART A - Grading Rubric Student Name: ________________________________

TOTAL: /100 worth 10% of final grade

Criteria Standards

Depth and Breadth of secondary research

Student has presented all possible relevant information. Uses specialised literature sources and has demonstrated an excellent understanding of the situation through the use of a range of information sources. All relevant aspects covered in detail. (90% - 100%)

A lot of information has been presented. Uses mostly specialised literature sources has demonstrated a very good understanding of the situation through the use of a range of information sources. (80% - 89%)

Some information is missing. Uses general and some specialised literature sources and has demonstrated a good understanding of the situation through the use of a range of information sources. (70% - 79%)

Information presented has many gaps. Mostly uses general literature sources and has only demonstrated a basic understanding of the situation. (60% – 69%)

Information is not at all adequate to conduct a situational analysis. Inappropriate or few literature sources have been used and demonstrates an incorrect or shallow understanding of the situation. (0-59%)

Style and Mechanics of Writing (spelling, grammar, format of referencing – in text and reference list)

Information presented is extremely clear. Writes by integrating and interpreting other’s and own material in a fluent and critical manner with no written presentation errors. Professional presentation (90% - 100%)

Information presented is relatively clear. Writes by integrating and interpreting others’ and own material in a fluent manner and has few written presentation errors. (80% - 89%)

Presentation of information is difficult to comprehend in parts Mostly writes by integrating and interpreting others and own material and has no major written errors. (70% - 79%)

Mostly writes by paraphrasing others’ material but with some integration of own ideas, and has some written presentation errors (60% – 69%)

Writes by simply restating the facts with minimal attempt to paraphrasing others’ material or integrate own thoughts. Has persistent written presentation errors (0-59%)