Pro

Konda Nagendra Babu

Strategic Marketing Management

Trine University

COMFY MUEBLES

Description

After years of working in the construction industry, the company's owners saw a need for a home furniture

line that offered a wide range of design options, high-end finishes, and top-of-the-line organization,

customer service, and efficiency. The Comfy Muebles will offer all the costumers a customized, ready-to-

finish furniture that is both affordable and handmade. Young families and young adults with modest

incomes are our main buyers, and they want the same range and quality as the high-end customer

receives. Each piece is made by hand from the finest materials and is designed to last for generations.

These types of Industry’s primary emphasis are on the wealthy consumer who can spend upwards of

thousands on furniture. There are approximately forty-five furniture stores in Hyderabad that are vying

for these high-end customers. Customers who cannot afford these high prices are faced with an inferior

product. There are residents whose income is low in the Hyderabad region who do not have access to a

furniture store that can meet their needs for affordable, high furniture quality. This income demographic

has risen dramatically in the last five years, but local furniture stores have failed to respond. It's smart

business to target consumers with low incomes. By 2025, they are projected to account for half of the

Hyderabad’s population, making them the city's fastest-growing housing market segment.

Products and Services

Furniture manufacturing industry to produce home furniture’s to serve all customers, and to make a

profit, which is why we would go to great lengths to provide our current and future clients with options.

Product offerings: Furniture for living, dining, and bedrooms

• coffee tables

• sofa tables

• sofas

Store manager (1)

Owner

Production manger

Salespeople (2)

Furniture Maker

• love seats

• chairs

• bookshelves

• ottomans

• display cabinets

• TV stands.

Manufacturing stationary sofas/sofa-sleepers and other customized products as per costumers’ ideas.

Mission

The customer gets exactly what they want and deliver a high-quality product within the customer's space,

taste, budget, and style preferences.

Goals of the Marketing Plan

Furniture, soft products, decor, and décor Items manufactured in India. Inside the shop, telling the

"stories" of manufacturers and craftspeople. From a hands-on sales team to distribution solutions,

providing outstanding customer support is a priority.

Owner Qualifications

Comfy Muebles is a sole proprietorship, 100% owned by two brother K. Krish and K. Nagendra.

Owners spent more than 10 years in the buildings construction and interior designing industries. They

have constructed over 20 large story buildings and individual houses with all built in furniture. Experienced

in manufacturing custom models & finishing to go beyond the costumer expectations. They have all the

team they need to perform best management practices.

Organizational chart