Thinking Critically

SCOM 110

Thinking Critically 3

For this assignment, you will pick answer 2 questions from the specified chapters AND 1 question related to the video presentation “Why is User Generated Content so Important?” (3 questions total).

You must answer the first question below based on the video presentation AND choose one question from each chapter. Each answer should be a minimum of 2 paragraphs that are 3–5 sentences.

View the “Why is User Generated Content so Important?” presentation. Answer the following question.

1. How does user generated content impact you as a consumer of goods or services either online or when you shop for new products or services?

Read Chapter 13 of the Straubhaar et al. text. Select 1 question from the list below to answer:

1. Why and how has PR become a profession over the years?

2. Imagine that you are a PR practitioner hired to promote a shelter for homeless families. What steps and tools would you use and why?

3. Say a client wants to hire your agency; the only problem is that you do not agree with the client’s ethics. What would you do and why?

4. Discuss whether public relations has changed over the years in its primary purpose, or if it is only the tools that have changed.

5. Can you identify some organizations and public figures today who need public relations, and why?

Read Chapter 14 from the Straubhaar et al. text. Select 1question from the list below to answer:

1. What were the most important developments that led to the advertising industry of today?

2. To what target markets do you belong? What media would be best used should advertisers want to reach you?

3. Debate the following proposition: Facebook and Google will make advertising agencies obsolete.

4. Advertising receives substantial criticism, so accentuate the positive. What are the good things that advertising does for you and for society?