CM220M5 Communicating Solutions With Digital Media

After a Pandemic

A C ASE FOR C H ANGE

Marina Perez

Purdue University Global

CM220M5: Communicating Solutions with Digital Media

June 10, 2021

T h e G o o d y e a r T i r e & R u b b e r C o m p a n y

· Goodyear’s Corporate Global Headquarters opened in 2015 accommodating 3000+ employees.

· Modern, open-concept building designed with collaborative spaces in mind (Goodyear, 2015).

· Comprehensive employee amenities

(The Goodyear Tire & Rubber Company, 2015)

(The Goodyear Tire & Rubber Company, 2015)

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G o o d y e a r G o e s R e m o t e S u p p o r t e d b y P u b l i c H e a l t h A d v i s o r y

(Butler, 2020)

· March 2020 - Goodyear HQ sends all 3000+ employees to work from home due to SARS- COV-2 virus and the disease it causes, COVID-19.

· Summit County Public Health, issues guidance urging employers to encourage employees to work from home and transition business activities to online platforms (SCPH, 2020).

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G o o d y e a r ’s O p p o r t u n i t y t o Tr a n s fo r m i t s Wo r k E n v i r o n m e n t

· Goodyear - now is the time to abandon the model of a large campus office in favor of flexible work location arrangements.

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S c i e n c e – b a c ked S u p po r t f o r R e m o t e Wo r k

· Employees maintain working in remote environments where possible, according to The Centers for Disease Control and Prevention (CDC, 2020).

· Employees of Goodyear continue working from home, while its corporate campus is mostly empty.

(Centers for Disease Control and Prevention, 2020)

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C h a n g e s i n T h e U S R e a l E s t a t e M a r ke t

· Real Estate experts CBRE (2019) projected exponential growth in the US flex office market before the pandemic hit.

· Flex accesses an office space according to their needs. Office providers are pivoting to include value-add services for workers.

· Employees have the flexibility in needed to access an office spac

O n e - s i z e M a y N o t F i t A l l

· Companies have experienced worker fatigue, delays in project completion and difficulties with team collaboration (Cutter, 2020).

· Employee’s report feeling higher levels of stress managing conflicting work and personal responsibilities.

· New employees can experience onboarding challenges.

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N e w W a y s o f W o r k i n g T o g e t h e r

· Start-ups and technology companies are looking for ways to collaborate face-to-face (Cutter, 2020).

· Switching to remote working does not allow companies to plan and deploy tools to promote effective collaboration.

· Since the beging of the pandemic, digital collaboration tools have experienced rapid growth to meet online needs (Yang, 2020).

(Yang, 2020)

(Yang, 2020)

(Yang, 2020)

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P r o v i d i n g T h e R i g h t Too l s i s E s s e n ti a l t o S u c c e s s

· Support systems are crucial to performance expectations and keep remote employees engaged and productive (Maurer, 2020).

· Digital training platforms are necessary to transition workers from in-person to remote working environments in the longer term.

· The right communication and collaboration tools must be provided.

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R e m o t e W o r k i n g i s H e r e t o S t a y

( Longer-term research indicates that the shift to remote-working has not had a long- term negative impact on employee productivity (Maurer, 2020). )

( Recent surveys indicate that 94% of 800 employers surveyed thought that productivity levels were the same or higher than pre-pandemic levels (Maurer, 2020). )

( Large corporates such as Goodyear should transition to a long-term remote working environment to promote employee safety, well-being and work-life balance. )

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Butler, M. (2020, March 18). 3D Corona GIF [Animated GIF]. Giphy. https://giphy.com/gifs/c4d-virus-alert-MCAFTO4btHOaiNRO1k