Art Appreciation DB 4

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Chapter 2.7 Visual Communication Design

PART 2

MEDIA AND PROCESSES

Copyright © 2015 Thames & Hudson

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Introduction

The essence of visual communication design is the use of symbols to communicate information and ideas

PART 2

MEDIA AND PROCESSES

Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Traditional communication design was known as graphic design: the design of books, magazines, posters, advertising, and other printed matter by arranging drawings, photographs, and type

Advances in printing processes, television, the computer, and the growth of the Web have expanded graphic design to include many more design possibilities, so a more accurate term for it is visual communication design

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The Visual Character of Text

The ancient Mesopotamians were the first to employ picture symbols in a consistent language system

Ancient Egyptians later created their own version, known as hieroglyphics

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

In calligraphy, the physical act of writing, the thought expressed, and the visual form of the text become one.

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Artwork: Section of papyrus from Book of the Dead of Ani

2.7.1 Section of papyrus from Book of the Dead of Ani, c. 1250 BCE, British Museum, London, England

Section of papyrus from Book of the Dead of Ani

This written work features Egyptian hieroglyphics

Written on papyrus scroll

Papyrus: made of a paper-like substance created from the pith of the papyrus plant

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Artwork: Rubbing of stela inscription, Preface of the Lanting Gathering

2.7.2 Rubbing of stela inscription, Preface of the Lanting Gathering, Ding Wu version (Inukai version), original by Wang Xizhi, Eastern Jin Dynasty, dated 353 CE. Album, ink on paper, 9⅝ × 8⅞". Tokyo National Museum, Japan

Rubbing of stela inscription, Preface of the Lanting Gathering

Wang Xizhi defined the art of calligraphy in China during the Jin Dynasty (265–420 CE)

In ancient China, writings were carved on large stone tablet; visitors could take copies by making rubbings

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Although none of Wang’s originals still exists, other calligraphers copied his work through the ages, perpetuating his ideal of perfect form.

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Typography

The visual form of printed letters, words, and text is called typography

Type first came into existence with Johannes Gutenberg’s invention of the printing press in Germany around 1450

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

He also created a technique for producing letterforms that could be set in a row, inked, and then printed

Letterforms are small cast-metal letter shapes

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Artwork: Dürer, pages from Course in the Art of Measurement with Compass and Ruler

2.7.3 Albrecht Dürer, pages from Course in the Art of Measurement with Compass and Ruler, 1538.

Victoria and Albert Museum, London, England

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Dürer, pages from Course in the Art of Measurement with Compass and Ruler

Dürer wrote the first manual to standardize the design of letter shapes

Created each letter using geometric elements (squares, circles, and lines)

PART 2

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

German master printmaker Albrecht Dürer (1471–1528) wrote The Painter’s Manual: A Manual of Measurement of Lines, Areas, and Solids by Means of Compass and Ruler (1525)

Using Dürer’s instructions a typographer could create letterforms similar to those of the ancient Romans

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Font Styles

2.7.4 Some font styles

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

A font is a group of letterforms designed to have a unified appearance

Roman-style fonts were derived directly from the letters chiseled into stone on the buildings and monuments of ancient Rome

Those characters had a vertical or horizontal mark at the edges of some letters (called serifs)

Serif fonts are considered easier to read

Sans serif fonts, or a font without serifs, are the standard font style in electronic media

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2.7.5 Kok Cheow Yeoh, Hegemony, 2016. Poster design for International Art and Design Exhibition (INAD), Selçuk University, Konya, Turkey

Artwork: Kok Cheow Yeoh, Hegemony

Kok Cheow Yeoh, Hegemony

Yeoh considers relationship between message and visual form

Hegemony means authority or dominance

Refers to the economic leadership of China and the USA

Balanced tension

PART 2

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Kok Cheow Yeoh (b. 1967) is a Malaysian-born American typographer.

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The Communicative Image

Logo: a carefully designed piece of type, called a logotype, that is unique and easily identified

Icons: simple symbolic graphic shapes

Used in place of written labels because they provide an immediate message that can be understood in any language

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Artwork: Dutch History Bible

2.7.6 Dutch History Bible, copied by Gherard Wessels van Deventer in Utrecht, 1443, fol. 8r. National Library of the Netherlands, The Hague

Dutch History Bible

Illuminated manuscripts were executed in monasteries on prepared animal skins, called parchment

After being painted and lettered by hand, they were bound as books

Time-consuming and produced only one copy

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

During the Middle Ages, European artists combined calligraphy and illustration to craft illuminated manuscripts

The invention of printing technology simplified the design process and made it possible to print multiple copies

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Artwork: Chevrolet logo

2.7.7 Chevrolet logo, first used in 1913

Chevrolet logo

This logo was first used by Chevrolet in 1913

Originally, the name “Chevrolet” was written across the simple stylized cross (called the “bowtie”)

It now communicates the company name without using any letters

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Herbert Bayer, Universal typeface

2.7.8a Herbert Bayer, Universal typeface, 1925

Walter Gropius, Bauhaus building

2.7.8b Walter Gropius, Bauhaus building, 1925–26, Dessau, Germany

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Influence of the Bauhaus on Visual Design

The Bauhaus was a German school of art and design that operated in the early 20th century

Modernist theory: “form follows function”

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Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Chapter 2.7 Visual Communication Design

Modernist theory, or the idea that the design of an object and the material from which it is made should be determined by its purpose

Although the Bauhaus was initially conceived as a school of architecture by its founder, Walter Gropius, the school worked to establish design ideals that could be applied universally with no constraints on culture or medium

Ludwig Mies Van der Rohe, a former Head of the Bauhaus, is often best remembered for his emphasis on simplicity of design, and his quips, “Less is more” and “God is in the details”

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Influence of the Bauhaus on Visual Design (contd.)

Sought a universal style that did not favor one culture over another

Herbert Bayer, one of the school's professors, created an easy-to-read, sans serif typeface named “Universal”

PART 2

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Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Chapter 2.7 Visual Communication Design

Modernist theory, or the idea that the design of an object and the material from which it is made should be determined by its purpose

Although the Bauhaus was initially conceived as a school of architecture by its founder, Walter Gropius, the school worked to establish design ideals that could be applied universally with no constraints on culture or medium

Ludwig Mies Van der Rohe, a former Head of the Bauhaus, is often best remembered for his emphasis on simplicity of design, and his quips, “Less is more” and “God is in the details”

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Artwork: Car dashboard Icon Set

2.7.9 Illuminated car dashboard icon set

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Car dashboard Icon Set

Graphic images have supplanted written languages in many places, one example is the universal icons that appear on car dashboards

Recognized and understood across cultures

No words need to be printed

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Illustration

Illustrations are images created to inform as well as to embellish the printed page

Good illustration is critical in certain fields, where it may communicate essential information more effectively than text or a photograph

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MEDIA AND PROCESSES

Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Artwork: Morris and Burne-Jones, Works of Geoffrey Chaucer

2.7.10 William Morris and Edward Burne-Jones, page from Works of Geoffrey Chaucer, Kelmscott Press, 1896. British Museum, London, England

Morris and Burne-Jones, Works of Geoffrey Chaucer

Morris and Burne-Jones believed that society should reject rampant industrialization and restore hand craftsmanship

Hand-crafted an illustrated book: illustrations, illuminated characters, and patterns

Enhances Chaucer’s written words

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Nineteenth-century English artists and designers William Morris (1834–1896) and Edward Burne-Jones (1833–1898) illustrated the work of medieval poet Geoffrey Chaucer.

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Artwork: James Montgomery Flagg, I Want You for U.S. Army

2.7.11 James Montgomery Flagg, I Want You for U.S. Army, recruitment poster, c. 1917

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James Montgomery Flagg, I Want You for U.S. Army

Uncle Sam was a fictional character from the early 19th century

Flagg brought him to life in his poster of 1917, using his own face

Helped to recruit soldiers for World Wars I and II

PART 2

MEDIA AND PROCESSES

Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

American illustrator James Montgomery Flagg (1877–1960) drew the first image of “Uncle Sam”

The poster was inspired by a similar British poster featuring Lord Kitchener

Authoritarian stare and pointing finger intended to single out and challenge the viewer

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Artwork: Maxfield Parrish, Daybreak

2.7.12 Maxfield Parrish, Daybreak, 1922. Oil on board, 26½ × 45", Private collection

Maxfield Parrish, Daybreak

Parrish’s image is one of the most popular illustrations ever made

25 percent of all American households may have owned a copy in the 1920s

Still influences artists and filmmakers

PART 2

MEDIA AND PROCESSES

Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Maxfield Parrish (1870-1966) was an American painter-illustrator

Created to be printed and commercially marketed

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Artwork: Mary Grandpré, cover art for Harry Potter and the Sorcerer’s Stone

2.7.13 Mary Grandpré, cover art for Harry Potter and the Sorcerer’s Stone, published by Scholastic, 1997

Mary Grandpré, cover art for Harry Potter and the Sorcerer’s Stone

Grandpré’s illustration introduces the reader to the main character

Imagery complements the written text

Half-hidden clues in the artwork provide a visual introduction

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Mary Grandpré (b. 1954) is a book illustrator

Illustration features Harry Potter flying toward the viewer while attempting to catch a shiny object called a Golden Snitch

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Artwork: Jorge Colombo, Finger Painting

2.7.14 Jorge Colombo, Finger Painting. The New Yorker magazine cover, June 1, 2009. Digital sketch using iPhone

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Jorge Colombo, Finger Painting

To create his art, Colombo uses his iPhone in the streets of New York City

Passersby do not disturb him as they think that he’s checking his e-mail rather than drawing them

Digital illustration increasingly popular

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Portuguese-born Jorge Columbo (b. 1963) creates digital illustrations

His work has become well known, and has appeared on several covers of The New Yorker magazine

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Layout Design

Layout design is the art of organizing type, logos, and illustrations in traditional print media

Essential if information is to be easily understood

One of the main considerations in layout design is spacing

PART 2

MEDIA AND PROCESSES

Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Designers are very aware of white space—the voids that lie between text areas and images—and are careful in its organization and distribution in their layouts.

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Portal Artwork: Bayeux Tapestry

4.7.5 Detail of the Battle of Hastings, Bayeux Tapestry, c. 1066–82.

Linen with wool, 275' long. Bayeux Tapestry Museum, Bayeux, France

An example of early layout design is the embroidered eleventh-century Bayeux Tapestry.

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2.7.15 April Greiman, Does It Make Sense? from Design Quarterly Issue #133, 1986. Magazine cover design

Artwork: April Greiman, Does It Make Sense?

April Greiman, Does It Make Sense? Greiman’s Design Quarterly #133, 1986

Greiman was one of the first designers to create a major work completely on a computer

Used a self-portrait as image

Imported images to a Mac using a video import device

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Perspectives on Art:

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

April Greiman is an American graphic/visual communication designer

Work done after attending the first TED (Technology, Education, and Design) Conference and seeing a Macintosh computer for the first time

Reimagined an entire magazine (Design Quarterly)

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Artwork: Toulouse-Lautrec, La Goulue at the Moulin Rouge

2.7.16 Henri de Toulouse-Lautrec, La Goulue at the Moulin Rouge, 1891. Lithograph in black, yellow, red, and blue on three sheets of tan wove paper, 6'2½" × 3'9⅝". Art Institute of Chicago, Illinois

Toulouse-Lautrec, La Goulue at the Moulin Rouge

Poster for his favorite Parisian nightspot, the Moulin Rouge

Free, rounded writing style is as casual as the spectators in the scene

Skillful hand-rendered text and images

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

French artist Henri de Toulouse-Lautrec (1864–1901)

Created using lithographic printing

Spectators watch La Goulue (the nickname, meaning “The Glutton,” of the dancer Louise Weber) dance the can-can

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Advertising Design

Design specifically created to sell a product or service

Considered placement of textual and visual elements to unify an advertising design conceptually has become common practice

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

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Artwork: Shiseido Advertising Design

2.7.17 Poster for Hydrogen Peroxide Tooth Powder, c. 1927. Shiseido Corporate Museum, Tokyo

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Shiseido Advertising Design

In the 1920s the cosmetic company Shiseido produced a series of elegant designs to promote beauty goods

Integrated traditional Japanese design with European art influences

Type, illustration, symbol, and message come together

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Artwork: McDonald’s Happy Meal Campaign

2.7.18 Leo Burnett Company, Inc. and Helen Musselwhite, McDonald’s Happy Meal Campaign, 2013

Leo Burnett Company, Inc. and Helen Musselwhite, McDonald’s Happy Meal Campaign

This work is a collaborative effort between an independent illustrator and designers from an advertising firm

Cut paper relief used to create a three-dimensional artwork

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

The Leo Burnett Company, Inc. is one of the largest advertising firms in Chicago

Hellen Musselwhite (b. 1963) is a British illustrator known for her cut paper illustrations

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2.7.19a Conrad Garner, Toronto Maple Leafs Centennial Season Ticket Package, 2016

Artwork: Conrad Garner, Toronto Maple Leafs Centennial Season Ticket Package

2.7.19b Conrad Garner, Toronto Maple Leafs Centennial Season Tickets, 2016

Artwork: Conrad Garner, Toronto Maple Leafs Centennial Season Ticket Package

Conrad Garner, Toronto Maple Leafs Centennial Season Ticket Package

Garner fuses innovative typography with elegant imagery in this design

Each ticket reflects stories from the 100 year history of the team

Developed cover pattern from Maple leaf

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Conrad Garner (b. 1983) is a Canadian-American artist, designer, and illustrator.

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Web Design

Text and image in mass communication has evolved to include interactive designs used on the World Wide Web

Allows designers more freedom to add interactivity

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Artwork: Razorfish, Taste Re-wind

2.7.20 Razorfish, Taste Re-wind, 2016. Web design

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Razorfish, Taste Re-wind

This design features a careful organization of text and image for simple and easy use

Allows listener to select music from a specific time period and then customize to own taste

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Razorfish is one of the preeminent web communication companies in the world

Design work was done for Spotify Internet music provider

Recipient of Webby Award for Best Visual Design – Aesthetic 2016

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Screenshot from MoMA’s Magritte exhibition website

2.7.21a “Magritte: The Mystery of the Ordinary. 1926–1938,” MoMA, 2013. Screenshot from exhibition website, design by Hello Monday, 2013. Featuring detail of René Magritte’s The Menaced Assassin, Brussels, 1927

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Artwork: Magritte, The Menaced Assassin

2.7.21b René Magritte, The Menaced Assassin, Brussels, 1927. Oil on canvas, 4’11¼” × 6’4⅞”. MoMA, New York. Screenshot from “Magritte: The Mystery of the Ordinary, 1926–1938” exhibition website, MoMA, 2013

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Magritte exhibition website, MoMA

Contemporary web designers try to connect the subject to the design

Sounds, movement, and other features are revealed as the viewer enters the site

Mysterious character of Magritte’s art is captured in the website experience

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

The web design group Hello Monday created a website for an exhibition of the Belgian artist René Magritte’s (1898–1967) work at the Museum of Modern Art in New York and the Art Institute of Chicago.

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Color in Visual Communication Design

Color is used differently in print and electronic displays than it is by painters or other kinds of artists

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Color in Print

Most printed color images rely on four separate colors: cyan, magenta, yellow, plus black, called “key” (CMYK)

Four colored inks are printed on paper as dots in a regular pattern (“screen”)

This color printing process is called offset printing

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

An image is scanned and separated into the four colors (C,M,Y,K)

The image is re-created when the separated colors are printed in sequence, overlapping with each other

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2.7.22 Cyan, Magenta, Yellow, and Black ink overlays, showing the resulting secondary color when they are combined

CMYK Ink Overlays

2.7.23 Color separation for a commercially printed reproduction of an artwork by Van Gogh. The image on the extreme left is Van Gogh’s original; the other four show how it reproduces in each of the separate, different-colored ink printing screens

Color separation in Van Gogh reproduction

Color in Electronic Displays

The digital display is illuminated by red, green, and blue (RGB) light cells, called phosphors

The monitor turns a combination of phosphors on or off to produce colors

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

If all three primaries are on, the result is white light, whereas using only red and blue will create magenta.

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2.7.24 Combinations of Red, Green, and Blue (RGB) light, overlaid to reveal mixtures

RGB Light Overlays

2.7.25 Dreamhack Gaming Conference, Bucharest, Romania, 2013

Photograph of Dreamhack Gaming Conference

Dreamhack Gaming Conference

The game Starcraft uses RGB primaries to create dazzling colors

Displayed at the annual Dreamhack computer gaming conference

Digital works have a glow and rich color that bring new sensations to art and design

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Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Chapter 2.7 Visual Communication Design

Blizzard Entertainment developed the game Starcraft

At the conference in Bucharest, Romania, teams of professional game players generate vivid animated scenes for audiences that fuse the experience of an animated movie with that of a sporting event

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Portal Artwork: Charles Csuri, Wondrous Spring

1.4.3 Charles Csuri,

Wondrous Spring, 1992. Computer image, 4' × 5'5"

An example of a work that was produced on a computer monitor then printed is Charles Csuri’s Wondrous Spring.

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Visual Communication Design

Video:

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Chapter 2.7 Visual Communication Design

Gateways to Art: Understanding the Visual Arts, Third Edition, Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Chapter 2.7 Copyright Information

This concludes the PowerPoint slide set for Chapter 2.7

Gateways to Art: Understanding the Visual Arts

Third Edition

By Debra J. DeWitte, Ralph M. Larmann, and M. Kathryn Shields

Copyright © 2015 Thames & Hudson

PowerPoints developed by CreativeMyndz Multimedia Studios

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Chapter 2.7 Visual Communication Design

Picture Credits for Chapter 2.7

2.7.1 British Museum, London

2.7.2 Tokyo National Museum

2.7.3 V&A Images/Victoria & Albert Museum

2.7.4 Ralph Larmann

2.7.5 © Kok Cheow Yeoh (www.yeoh.com)

2.7.6 Koninklijke Bibliotheek, The Hague, folio 8r., shelf no. 69B 10

2.7.7 General Motors Corp. Used with permission, GM Media Archives

2.7.8a © DACS 2018

2.7.8b © Lianem/Dreamstime.com

2.7.9 © Annsunnyday/Dreamstime.com

2.7.10 from Works of Geoffrey Chaucer, Kelmscott Press, 1896

2.7.11 Library of Congress Prints, Washington, D.C., Prints & Photographs Division, LC-DIG- ppmsc-03521

2.7.12 © Maxfield Parrish Family, LLC/VAGA, NY/DACS, London 2018

2.7.13 Harry Potter characters, names and related indicia are © & TM Warner Bros. Entertainment Inc. Publishing Rights © J. K. Rowling. (s18)

2.7.14 © Jorge Colombo, courtesy The New Yorker;

2.7.15 Video-computer graphic © April Greiman

2.7.16 The Art Institute of Chicago, Mr. and Mrs. Carter H. Harrison Collection, 1954.1193

2.7.17 Shiseido Corporate Museum, Kakegawa-shi, Shizuoka-ken

2.7.18 Courtesy Helen Musselwhite

2.7.19a Courtesy Maple Leaf Sports & Entertainment Ltd. (MLSE)

2.7.19b Courtesy Maple Leaf Sports & Entertainment Ltd. (MLSE)

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Chapter 2.7 Visual Communication Design

Picture Credits for Chapter 2.7 (contd.)

2.7.20 Courtesy Spotify/spotify.com

2.7.21a, 2.7.21b Website commissioned by The Museum of Modern Art, New York (www.moma.org/interactives/exhibitions/2013/magritte/). Artwork: The Museum of Modern Art, Kay Sage Tanguy Fund, 247.1966. The Museum of Modern Art, New York/ Scala, Florence. © ADAGP, Paris and DACS, London 2018

2.7.22 Ralph Larmann

2.7.23 Private Collection

2.7.24 Ralph Larmann

2.7.25 Photo Helena Kristiansson, esportphoto.com

PowerPoints developed by CreativeMyndz Multimedia Studios

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Chapter 2.7 Visual Communication Design