Advertising

The Structure of the Advertising and Promotions Industry: Advertisers, Agencies, Media, and Support Organizations

Please review the image below. It shows the increase in content provided by multiple outlets in 2019. Based on this, please answer the following - Please limit your response to a paragraph or less for each question

1-What are the implications of these metrics for agencies?

2-How does this impact how a brand spends it’s budget?

3-What do you think has the largest impact in this graphic on consumer attention?