assessments of concept of marketing

These Robots help Amazon’s Competitors Narrow the Delivery Gap

This article was published on December 6th, 2018. The article’s title is These Robots help Amazon’s Competitors Narrow the Delivery Gap, written by Max Chafkin. The article is an online article. It offers some information concerning the use of robots in the process of packaging and delivery of all products.

Berkshire Grey Inc. developed the robot, which will be useful in helping the competitors of Amazon to be able to compete with this very efficient organization, through improving the efficiency of these competitors. With the falling numbers of the customers visiting stores, it is crucial to note that organizations such as BestBuy, Target, and Walmart should focus on online customers, who will enable them to be more competitive (Chafkin, 2018). Robots are becoming a very important competitive advantage to companies operating in the retail industry. With companies struggling with issues of lack of enough staff members and also being criticized for low wages and poor working conditions, turning to technology would be important. The robots, named FlexBots would be useful in improving the operations within retail companies (Chafkin, 2018).

Companies like Amazon still rely on humans for picking up items and packing because replication of human hands which are capable of picking up different size items and packing them perfectly is the biggest challenge to implement on robots (Chafkin, 2018).

With the growing competition in the retail industry, it is important for organizations to work towards improving their competitive advantage. This article is important as it shares some information of market analysis, and sharing information about the current trends in the industry.

In my opinion, this article was published in the Bloomberg Business Week because of the impact these robots can have in the retail industry. With companies becoming more competitive through the use of technology, this article would be extremely important.

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