UBER

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com.

https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workwithout-turning-off-customers-1519096080

The Secrets of Making Surge Pricing Work—Without Turning Off Cust... https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workw...

1 of 4 2/20/2018, 8:15 AM

JOURNAL REPORT

Insights from The Experts

Read more at WSJ.com/LeadershipReport

MORE IN C-SUITE STRATEGIES

Bosses’ Good Intentions Gone Bad

The PGA Tour Seeks ‘Sports Socialites’

Why Colleges Need to Change—Fast

The Lingering Impact of Rudeness

The Secrets of Making Surge Pricing Work—Without Turning Off Cust... https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workw...

2 of 4 2/20/2018, 8:15 AM

Copyright ©2017 Dow Jones & Company, Inc. All Rights Reserved

This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit

The Secrets of Making Surge Pricing Work—Without Turning Off Cust... https://www.wsj.com/articles/the-secrets-of-making-surge-pricing-workw...

3 of 4 2/20/2018, 8:15 AM