SMART Objectives and KPIs

These are the sample businesses/clients you may use for this assignment.  You may also use a real local business if you choose. You will use the same client/business for all of your assignments this semester, so choose something you can live with. By the end of the semester, you will have a social media strategy outlined for this business that you can put in your portfolio.

Sample Businesses for Social Media and Strategic Branding

1. BMW Auto Repair Shop 

2. Logistics Company (create a name) 

3. Bank of Miami 

4. Little Bright Stars Daycare & Childcare

Note: I will assign a demographic area for these businesses next week.

Assignment

Take one of the sample businesses (or chose and carefully define a local business) and develop two objectives. One must be a communication objective, one must be a business objective. These objectives must be SMART.

You may use the template from the module, but it is not required if you are confident you are writing a SMART objective.  If you use the template, attach it with a word document that includes the two objectives and one KPI per objective. Note that your objective must be written in one sentence and contain  all the elements of SMART; if you use the template make sure you do not write 5 goals. If you want to see an example - look back in the PowerPoint lecture for the module ,  or even better the goals vs objectives reading.  Your KPIs must link to your objective, and they must include social media-related metrics.