Market Entry Project: Japan

Country = Japan

Ch 1

· Describe its national flag: What do its colors and any symbols on it represent?

· Identify neighbors with which it shares borders.

· Give some important facts about the country, including its population, population density, land area, topography, climate, and natural resources and the locations of its main industries.

· What does the nation produce?

· Do any aspects of the natural environment help explain why it produces what it does?

· Is the nation the home base of any large multinational companies?

· How is globalization influencing the country’s jobs and wages, its income and inequality, and its culture, sovereignty, and physical environment?

· How does the country rank in terms of its degree of globalization

· What benefits can the country offer to businesses seeking a new market or production base?

Ch 2

· For the nation you are studying, list several of its people’s manners and customs.

· What values do people hold dear? Describe their attitude toward time, work, and cultural change.

· What religions are practiced there?

· What language(s) are spoken?

· What ethnicities reside in the nation, and do they form distinct subcultures?

· Describe the nation’s social structure and its education system.

Ch 3

· what type of political and legal systems does it have?

· Do free elections take place?

· Is the government heavily involved in the economy?

· Is the legal system effective and impartial?

· Do political and legal conditions suggest the country could be a potential market?

· If so, for what kinds of goods or services might the market be appealing?

· What is the level of corruption in the nation?

· Is legislation pending that may be relevant to international companies?

Ch 4

· what type of economic system does it have?

· Has it always had this type of economic system?

· Is it a developed, newly industrializing, emerging, or developing country?

· How does it rank on the various measures of economic development?

· Has it undergone any form of economic transition within the past 20 years? If so, how has that transition affected the culture and the country’s political, legal, and economic systems?

Important Extra Questions

· Is it a developed, newly industrializing, emerging, or developing country?

· What is the gross domestic product GDP, GDP per capita, and GDP at PPP?

· How does the country rank in the human development index?

· Has it undergone economic transition within the past 20 years?

· Does any form of political risk pose a threat to the nation’s economic development?

· How would you describe the country’s international relations?

Must have intro and conclusion

· Why did I choose country

· Personal connection?

Human development index

Market Entry Sections (Final and MOST IMPORTANT SECTION)

*Country is provide, you must decide on company and product

· Select an emerging market that your team would like to learn more about. = JAPAN

· Start by compiling fundamental country data, and then do additional research, following the steps in this chapter, to flesh out the nature of the market opportunity offered by this country or its suitability as a manufacturing site

· PICK ONE COMPANY pursuing market opportunities in the country, and identify the products as well as specifying a specific company that would be super successful in that market.

· Are their reasons for doing business in the country consistent with the market opportunity as you have researched it?

· Determine whether this company has established facilities for manufacturing, sales, or both.