the plan

1.Describe the chosen consumer phenomenon in sufficient detail with providing real-world examples

a. Consumer phenomenon

After the consumer searches for something, the websites will provide some relevant services and goods with the searching. –Big data record personal data

b. Real-world example (Secondary research– Amazon has a record of your preferences and pushes relevant content that you have searched for）

Warehouse: In the warehouse shopping page, if the consumer is looking the backpack and open an item. Then at the bottom of the page, the website provides some recommended items. 

https://www.thewarehouse.co.nz/p/hh-senior-plain-backpack/RM110136595-3M.html

0. Describe and justify this phenomenon’s importance to consumers and businesses, and why it might have come about?

a. ​​ Research shows that (secondary research)，Consumers will like to browse social apps, find "reviews" from others, and be influenced to buy/behave (be recommended to buy something or do something). Big Data records their preferences and thus...

0. Explain why this phenomenon requires deeper investigation while considering the wider consequences of this phenomenon

a. Question: The impact of big data on consumer behaviour and purchasing decision

0. Describe the appropriate research methods that you might use to investigate this phenomenon

semi-structured interview

0. Describe the expected academic and managerial contributions of your research project

This research fill in the gap that 

Expected result