presentation

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The theme, Color, and textile story

Nike is a brand which is known for its vibrancy and how colorful and stylish the shoes

from this brand are. For the theme the best theme for the coming fall is passion. This is because of

the passion which the company puts into the manufacturing of each of the pieces of shoes made

by the organization. The passion of the organization will help ensure that it releases unique designs

in the coming fall; designs that are unique and have not been explored before. Passion means a

strong and uncontrollable emotion and that should be what the employees of the company should

exhibit in the production process.

Passion is a theme that describes the Nike customer and this is because of the enthusiasm

and consistency which is shown by the customers; they have shown support for Nike for many

years now and continue looking forward to every release. To represent the theme the shoes will

need to be more colorful and vibrant. Passion being a theme means that the details and all the

aspects of the shoes will be made with a lot of keenness to ensure that the shoes can evoke the

right emotions from the buyers.

When it comes to colors the primary colors for Nike are normally white and red where red

is a representation of passion. In the college is a set of six colors that Nike should incorporate in

its shoes for fall 2022. The colors are bright yet cool and are ideal for the shoes. To make the shoes

even more interesting Nike should combine the colors with other colors such as white and black

and this will ensure that the shoes are not too bright but are still very unique (Yao & Chen, 2019).

The organization needs to have different color combinations to help provide the customers with a

variety to choose from.

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Some of the other colors which the company should incorporate in the theme are orange

and purple. Orange is a color that is normally associated with sunshine and warmth which are some

of the aspects that the fall season is also associated with. The color is also a representation of

enthusiasm and freedom; this is an indicator of the freedom which Nike has in exploring different

color combinations and designs to come up with unique designs (Childs & Jin, 2018). The color

purple is linked to royalty, mystery, and magic. The customers should get a magical feeling when

they finally get to wear the shoes made during the season.

When it comes to fabrics Nike has always been known to go for toughness, durability, and

comfort. The fabrics and materials that should be incorporated in the manufacture of the shoes will

be rubber, polyester, leather, cotton, and other materials. These materials should be sourced in a

manner that ensures the protection of the environment and sustainability (Jiang, 2019). The rubber

material will be needed for the soles and this is because the soles need to be durable and tough so

that the shoes can last for longer.

Polyester is a good fabric for the shoes and the best option should be recycled polyester as

this is because through the use of the recycled polyester the company also helps in the conservation

of the environment as well. Organic cotton is needed in the manufacture of shoes and this is

because the company is sustainable. Cotton will help enhance the comfort of the shoes. Leather is

good for the shoes as well and this is because it lasts longer than most of the materials. Since the

company works with tanners and suppliers of leather it is easy for them to get real leather to use

in the manufacture of these shoes.

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Colors and fabrics collage

Nike Colors and fabrics for Fall 2021

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References

Childs, M., & Jin, B. (2018). Nike: An Innovation Journey. In Product Innovation in the Global

Fashion Industry (pp. 79-111). Palgrave Pivot, New York.

Jiang, W. (2019). Sustainable development of supply chain in footwear industry–take Nike as the

case. Asian Business Research, 4(3), 86.

Yao, D. W., & Chen, X. (2019). Nike inc.-footware and apparel (Doctoral dissertation).