Business Management Paper

The Marketing Plan

 Apply marketing principles to a small business.

 Demonstrate college-level communications through the composition of original materials in Standard English.

In an  expository essay , you will finish your short marketing plan that you started working on in the last unit. You will describe what your products and/or services will be, where you will distribute them, and which pricing and promotional strategies you will use and why. You must include and cite at least one reference other than the textbook to support your choices.

Checklist:

Introduction:

· Provide an introductory paragraph to briefly explain your business and the intention in writing this paper. 

Product Section:

· Describe what your business will be selling: describe the products and/or services (name 2–3 main ones) and the value proposition. 

Place Section: 

· Describe your distribution plan. 

Pricing Section:

· Based on your research of the competition, describe the competition’s product/service and provide the price. Then describe the pricing strategy you will use and how the competition’s prices have affected your competitiveness in the marketplace. 

Promotion Section:

· Describe how you will promote your product/service based on your target market and place (distribution) that you previously determined. 

· Explain: (1) How your customers will know what you are offering, and (2) why they will they choose your product/service over your competitors. Describe your business’s core competencies. How will you build relationships with your customers? 

Conclusion:

· Provide a short paragraph in conclusion. 

Additional Requirements:

Your expository essay should be a minimum of 500 words in length, using 12-point Times New Roman font, and should be double-spaced, in APA format and citation style, and include additional title and reference pages.

· Viewpoint and purpose should be clearly established and sustained.

· The Assignment should follow the conventions of Standard English (correct grammar, punctuation, and spelling).

· Your writing should be well ordered, logical and unified, as well as original and insightful.

· In addition to fulfilling the specifics of the Assignment, APA citation style should be followed (access APA resources in Academic Writer located in the Academic Tools area in the course).