The Marketing Offering – Consumer vs. B2B

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Choose a consumer and a business-to-business market (a product or service) of interest. After reviewing the numerous marketing mixes presented and other sources you might find relevant, develop what you believe would be the most appropriate mixes for each of the markets you have chosen. In each case, explain what perspective does each element within your mixes represent? Justify why you believe your marketing mixes are the best. How do they differ? How do the differences between mixes suggest different strategies? In each case, explain what it is you are fundamentally offering. Provide a detailed explanation for each of the above questions.

Figure 6.15: Mixing an Offering Up