Business
The Importance of Being Persistent (especially when it comes to selling): Based on a study from Darnell Corp, Here’s what it takes to turn a prospect into a customer (imagine yourself browsing the Internet to shop for something; and for the purposes of this exercise, the product can’t be found on Amazon).
When Marketers/Salespeople attempt to sell:
48% quit after 1st contact with the customer…
72% quit after 2nd contact
84% quit after 3rd contact
90% quit after 4th contact
Only 10% of salespeople make the 5th call
Almost half of all salespeople quit after the First Call
An Amazing 80% of all sales are made after the 5th call
That means 10% of the salespeople win 80% of the business
Your persistence will increase a prospects confidence in your Sales Ability
As a General Rule the Most difficult a client is to get, The harder they are to lose.