Marketing Plan

Keeping the Five Fs in mind, describe the message you want to convey to customers about your product or service.

Functions: ____________________________________________________________________________

Finances: _____________________________________________________________________________

Freedom: _____________________________________________________________________________

Feelings: _____________________________________________________________________________

Future: _______________________________________________________________________________

Which of these messages is the most important in motivating your target market to purchase? __________________________________________________________________________________________________________________________________________________________________________

How will you express this message to your customers in the areas listed below?

Business Name: ________________________________________________________________________

Slogan: _______________________________________________________________________________

Keywords in Marketing Material: __________________________________________________________

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Product Design: ________________________________________________________________________

Logo: ________________________________________________________________________________

Web Design: __________________________________________________________________________

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Blog Language and Design: _______________________________________________________________

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Choice of Social Media Sites: _____________________________________________________________

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Other Graphic Images/Design: ____________________________________________________________

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Packaging: ____________________________________________________________________________

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Decor: _______________________________________________________________________________

Style of Clothing worn by Employees: ______________________________________________________

Merchandising/Displays/Presentation Materials: _____________________________________________

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Other: _______________________________________________________________________________

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