product development discussion board week11

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TheBusinessofFashion6thEdPPTChapter13.pptx

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The Business of Fashion: Designing, Manufacturing, and Marketing

6th Edition

Leslie Davis Burns and Kathy K. Mullet

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All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher.

CHAPTER 13

Fashion Distribution and Retailing

Fashion Distribution Policies and Strategies

Factors Affecting Distribution Strategies

Types of Distribution Strategies

Distribution Centers

Burns & Mullet, Chapter 13

Factors Affecting Distribution Strategies

Type of Marketing Channel

Direct-to-Consumer

Limited

Extended

Multichannel and Omnichannel

Buying Characteristics of the Target Customer

Product Type and Level of Customization &/or Service

Burns & Mullet, Chapter 13

Factors Affecting Distribution Strategies (continued)

Brand Classification:

Wholesale

Private label

Specialty store retailer of private label apparel (SPA)

Fast fashion SPA

Distribution Territory

Burns & Mullet, Chapter 13

Types of Distribution Strategies

Mass Distribution

Selective Distribution

Exclusive Distribution

Burns & Mullet, Chapter 13

Distribution Centers

Fashion Brand Company’s Distribution Centers

Retailers’ Distribution Centers

Burns & Mullet, Chapter 13

Categories of Fashion Retailers

Department Store Retailers

Specialty Retailers

Discount Retailers

Burns & Mullet, Chapter 13

Categories of Fashion Retailers (continued)

Off-Price Retailers

Factory Outlet Retailers

Independent Off-Price Retailers

Retailer-Owned Off-Price Retailers

Closeout Retailer

Sample Retail Stores

Burns & Mullet, Chapter 13

Categories of Fashion Retailers (continued)

Rental

Resale

Supermarkets and Hypermarkets

Warehouse Retailers

Convenience Stores

Burns & Mullet, Chapter 13

Categories of Fashion Retailers (continued)

Contractual Retailers

Franchises

Leased Departments

Chain Store Retailer

Burns & Mullet, Chapter 13

Type and Number of Customer Touchpoints

Bricks-and Mortar

E-commerce

Omnichannel

Direct Sales

Burns & Mullet, Chapter 13

Bricks-and-Mortar Retailers

Retail Apocalypse

Adaptation and Success of Bricks-and-Mortar Stores

Burns & Mullet, Chapter 13

E-commerce

Pure Play

Multichannel & Omnichannel

Subscription E-commerce

Burns & Mullet, Chapter 13

Multichannel and Omnichannel Retailers

Multi-brand Retailers: Bricks-and-Mortar and E-commerce

SPA and Direct-to-Consumer

Integration of Subscription Services, Rental Services, Catalogs, &/or TV/video with Bricks-and-Mortar and E-commerce

Burns & Mullet, Chapter 13

Direct Sales, Vending Machines, & Kiosks

Direct Sales

Vending Machines

Kiosks

Burns & Mullet, Chapter 13

Trends in Fashion Retailing

Digital Transformation and Technology

Brand and Lifestyle Experiences

Environmental Sustainability

Burns & Mullet, Chapter 13

Digital Transformation and Technology

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Critical, small bulleted text

C-head

Burns & Mullet, Chapter 13

Brand and Lifestyle Experiences

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Critical, small bulleted text

C-head

Burns & Mullet, Chapter 13

Environmental Sustainability

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Critical, small bulleted text

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Burns & Mullet, Chapter 13