Optimizing Brands Week 4 Video Check in

6/26/22, 1:55 PM MBA 645 Module Four Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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MBA 645 Module Four Video Check-In Guidelines and Rubric

Overview

In this course, the learner-faculty connect video assignment will be used for reflec�on as well as to discuss your preparedness for

upcoming weeks. This is a private conversa�on between you and your instructor, and you are encouraged to explore the concepts

presented.

Prompt

In this mentor-focused video check-in, you will review the Milestone Two Guidelines and Rubric (Milestone Two is due in Module

Six) and have an asynchronous discussion with your instructor regarding any ini�al concerns about the same.

You are encouraged to con�nue reaching out to your instructor, so any concerns and ques�ons are addressed before the course

project is due. Discuss your progress and concerns with your instructor through this video submission.

Record a short video in the Bongo Q&A tool, sharing your expecta�ons and understanding of the scenario and corresponding

requirements. Specifically address the following criteria:

1. Share your thoughts and ques�ons about Milestone Two, including any ques�ons or concerns you have regarding:

Determining the right target audience

Consumer research methods

Marke�ng methods to be considered for the reopening of the parks

Search engine op�miza�on

2. Share what you learned from comple�ng the Milestone One assignment and any feedback you received from the instructor,

including any ques�ons you may have about the same.

3. Reflect on your experience working through the previous milestone and the process you followed. Include any aspects that

stood out as you prepare to make your final recommenda�ons in the project submission.

If you have any addi�onal ques�ons or require addi�onal support from your instructor, let your instructor know.

Guidelines for Submission

Using Bongo, record a video that is 3–5 minutes long.

If you are not able to record a video, you should reach out to your instructor and discuss submi�ng the assignment in an alternate

format.

Criteria Exemplary Proficient Needs Improvement Not Evident Value

Milestone Two Expecta�ons and

Understanding

N/A Shares clear expecta�ons and understanding of Milestone Two (100%)

Shows progress toward proficiency, but with errors or omissions; areas of improvement may include sharing clear expecta�ons and

Does not a�empt criterion (0%)

50

Module Four Video Check-In Rubric

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MBA-645-Q5979 Optimizing Brands 22TW5 TM

6/26/22, 1:55 PM MBA 645 Module Four Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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understanding of Milestone Two (70%)

Learning From Milestone One and

Feedback

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner (100%)

Addresses learning from the Milestone One assignment and feedback clearly (90%)

Shows progress toward proficiency, but with errors or omissions; areas of improvement may include sharing more informa�on about learning from Milestone One assignment and feedback (70%)

Does not a�empt criterion (0%)

25

Personal Reflec�on

Exceeds proficiency in an excep�onally clear, insigh�ul, sophis�cated, or crea�ve manner (100%)

Includes a clear and relevant personal reflec�on and makes personal or professional connec�ons to the course material (90%)

Shows progress toward proficiency, but with errors or omissions areas of improvement may include sharing personal reflec�on and making personal or professional connec�ons to the course material (70%)

Does not a�empt criterion (0%)

25

Total: 100%

6/26/22, 1:55 PM MBA 645 Module Four Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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