Optimizing Brands Week 1 Check-In

6/6/22, 10:19 AM MBA 645 Module One Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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MBA 645 Module One Video Check-In Guidelines and Rubric

Overview

In this course, you will use the learner-faculty connect video assignment for reflec�on as well as to discuss your preparedness for

upcoming weeks. This is a private conversa�on between you and your instructor. You are encouraged to explore deeply the

concepts presented.

Prompt

In this mentor-focused video check-in, you will look at the project scenario for MBA 645 and have an asynchronous discussion with

your instructor regarding any ini�al concerns about the project scenario and the Milestone One submission due in Module Three.

Review the course infographic and course structure and check when the two milestones and the project are due.

You are highly encouraged to con�nue reaching out to your instructor, so any concerns and ques�ons are addressed before

Milestone One is due. Discuss your progress and these concerns with your instructor through this video submission.

Review the guidelines and rubric document for Milestone One, including the support documents. Then record a short video sharing

your expecta�ons from and understanding of the scenario and corresponding requirements. As you record the video in the Bongo

Q&A tool, consider the following criteria:

1. Share your expecta�ons and understanding of the scenario. Iden�fy any ini�al ques�ons or concerns you have regarding:

The project scenario

The deliverables expected in Milestone One

2. Iden�fy a marke�ng topic from the course you are personally or professionally interested in, with a relevant ra�onale.

3. In prepara�on for the upcoming milestone, address the following:

Iden�fy topics in Milestone One you are familiar with. Address the following about the iden�fied topic: Where and

how did you learn/apply this topic?

If you have any addi�onal ques�ons or require addi�onal support from your instructor, let your instructor know

either in this video or through an alterna�ve format.

Guidelines for Submission

Using Bongo, record a video that is 3–5 minutes long.

If you are not able to record a video, you should reach out to your instructor and discuss submi�ng the assignment in an alternate

format.

Criteria Exemplary Proficient Needs Improvement Not Evident Value

Milestone One

Expecta�ons and

Understanding

N/A Shares clear

expecta�ons and

understanding of the

project scenario

(100%)

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

Does not a�empt

criterion (0%)

40

Module One Video Check-In Rubric

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MBA-645-Q5979 Optimizing Brands 22TW5 TM

6/6/22, 10:19 AM MBA 645 Module One Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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(100%) improvement may

include sharing clear

expecta�ons and

understanding of the

project scenario

(70%)

Marke�ng Topic of

Interest

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

(100%)

Iden�fies clearly the

marke�ng topic from

the course which is

of personal or

professional interest

and provides clear

ra�onale for the

same (90%)

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying

the marke�ng topic

with a relevant

ra�onale (70%)

Does not a�empt

criterion (0%)

30

Familiar Topics

from Milestone

One

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

(100%)

Iden�fies the familiar

or known topics in

Milestone One and

provides clear and

relevant insights

about the topic

(90%)

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include providing

relevant insights

about a familiar or

known topic from

Milestone One (70%)

Does not a�empt

criterion (0%)

30

Total: 100%

6/6/22, 10:19 AM MBA 645 Module One Video Check-In Guidelines and Rubric - MBA-645-Q5979 Optimizing Brands 22TW5

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