MKT
helisha15
ThapaMKT4260ProjectMilestone2homework1.pptxDIGITAL MARKETING STRATEGY
Helisha Thapa
Amberton University
Dr Kyle Allison
MKT4260. E1
Analysis of the problem
The brick-and-mortar shop specializes on designer clothing for both men and women, as well as shoes and handbags, and is located in a small strip mall.
This company's primary problem is that its products can only be discovered by a tiny number of customers because of its inadequate website.
In order to grow and better serve its customers, the firm uses technology to raise its brand's visibility.
Target market
People who like the ease of online shopping are the key demographic for brick-and-mortar online clothes stores. Either have little time to go shop at a store or they have no tolerance for it. they are:
Online clothing shoppers enjoy the convenience of readily comparing costs from various retailers.
online-only shoppers who are unable to locate the clothing they need in the normal clothing store.
people who wear the same outfits over and again
employing technology to increase brand awareness
As part of the initiative, the brick and brick-and-mortar will use big data, information management, and social computing technologies in order to achieve its brand exposure targets. When it comes to outsourcing growth-critical company information, big data and knowledge management systems will be indispensable. This technology should be used to outsource information on techniques for acquiring new customers and increasing the business. By sharing information gained from their huge volumes of big data, organizations may be able to provide better customer service by using social computing.
Digital tools
Digital marketing requires a unique combination of passion, strategy, and media awareness. To get the most out of your varied campaigns, you need the greatest tools at your disposal. Brick-and-mortar will use the following tools
e-mail advertising software
Tools for content marketing
Tools for analyzing data
Tools for tool design
Social media platforms
conclusion
In order to make advantage of this technology in social computing, you'll need a computer system and employees who are familiar with it. Bring in more customers by employing modern technology to integrate online shopping with the firm's brand awareness and protect corporate data.
references
Tian, X. (2017). Big data and knowledge management: a case of déjà vu or back to the future? Journal of Knowledge Management.
Hao, F., Park, D. S., & Pei, Z. (2018). When social computing meets soft computing: opportunities and insights. Human-centric Computing and Information Sciences, 8(1), 1-18.
Top 5 tools for Digital Marketing: Career Advice & Interview Tips: Wayup Guide. Career Advice & Interview Tips | WayUp Guide. (2018, June 29). Retrieved June 24, 2022, from https://www.wayup.com/guide/top-5-tools-for-digital-marketing/
