Presentation script
South-Asian Intercultural Consultancy
Thailand
By: Dibya Shrestha, Maxine Kang, Alex Smith, Jayden Wallace, Gillbert, and Justin
Slide 1- introduce team members, provide an overview or agenda of presentation, capture attention
After listening to our presentation, your organization will know the top three most important elements of intercultural communication that will improve your ability to do business in Thailand.
Figure 1. Adapted from The Conextion Market Research Community, by The Conextion Market Research Community, 2020, retrieved from https://jointheconnexion.com/2020/01/15/make-100-in-90-mins-connexion-research-is-looking-for-parents-and-teens-in-houston-to-participate-in-a-friendship-pair-home-interview-about-the-family-culture-on-jan-22nd-or-jan-23rd/. Copyright 2020 by The Conextion Market Research Community.
Slide 2- State the purpose of the presentation- to inform
The Country of Thailand
| National Language | Thai |
| Other Languages | Mandarin, Malay, English (widely spoken) |
| Religion | Buddhist (90%), Christianity, Hinduism, Islam, Sikhism |
| Exports | Manufacturing Products- 74% Agriculture Products- 13% Agro- 8% Mining and others- 5% |
| Imports from Canada | Machinery, Vegetable Products, Paper Products, Chemical Products, etc. |
Figure 2. Map of Thailand. Adapted from Thailand Map, by Infoplease, 2000-2017 Sandbox Networks, Inc., publishing as Infoplease. Retrieved from https://www.infoplease.com/atlas/asia/thailand-map. Copyright 2000-2017 by Sandbox Networks, Inc.
Slide 3- Context and background- provide a brief overview of the cultural background and country context
Thai Culture and Gender Role
“Land of smiles”
The Wai
Figure 3. Thai people smiling. Adapted from Thailand, the land of the smiles. By Impact Group, 2020, reteived from https://www.impactgrouphr.com/insights/thailand-the-land-of-the-smiles. Copyright 2020 by Impact Group.
Slide 4- Discussion Theme 1
Non Verbal Communication
Non verbal communication is very important to consider when communicating with Thai people.
Body language
Eye contact
Tone
Slide 5- Discussion Theme 2
Business Procedures
Men should wear black suits
Women dress conservatively
Thailand is considered a hub for business due to its welcoming economy.
Slide 6- Discussion Theme 3
Recommendations
Be on time for meetings and plan ahead
Pay attention to body language and tone
Practice greeting with the “Wai” and saying “sawadeekha” for women and “sawadeekrup” for men when saying hello
Know the meal etiquette and Thai cuisine
Slide 7- Recommendations
To Conclude:
Knowledge of Thai culture
Non Verbal communication is important
Knowledge of key business procedures
Figure 7. Prime Minister gives traditional greeting. Adapted from Thai lawmakers vote for first female prime minister, by CNN, 2011, retrieved from http://www.cnn.com/2011/WORLD/asiapcf/08/05/thailand.first.female.pm/index.html. Copyright 2011 by CNN.
Slide 8- Closing, Conclusion, Take Away points- restate your purpose, review main points, memorable final takeaway
Thank you for listening
Khob Khun Khap
References
http://www.cnn.com/2011/WORLD/asiapcf/08/05/thailand.first.female.pm/index.html
https://www.impactgrouphr.com/insights/thailand-the-land-of-the-smiles
https://www.quora.com/How-do-people-greet-each-other-in-Thailand
https://www.statista.com/statistics/332234/gross-domestic-product-gdp-in-thailand/
https://www.infoplease.com/atlas/asia/thailand-map