Essay question

MKTG 4420: Test 1

Guidelines

This is an opinion essay, which contains questions that enable students to share their own point-of-view on the question. The expectation is that you express your thoughts in a precise manner while providing opinions on the issue related to the question within logic. References (APA-style), examples and explanations are required to back up your claims. Specifically,

· Avoid going off-topic.

· Use of formal language: Keep a wide range of professional and formal words. This includes: “Furthermore,” “As Stated By,” “However,” & “Thus.”

· Avoid internet slang.

· The use of first person languageis allowed.

· Avoid informal punctuation. This includes dashes, exclamation marks, and emojis.

· Avoid including contradictions: Always make sure all spelling and grammar is correct.

· Maximum length 600 words, double spaced.

· Cover page should include the topic and your name and student ID.

· Send to the instructor within the time period allowed. Late responses will not be accepted.

· The writing of the test is individual effort.

· Please do not plagiarise.

Note: When writing the essay, the guideline in Appendix B (General Writing Rubric) in the course syllabi are to be followed.

Essay question: Have you had any experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing, or one-to-one marketing? What did the company do? Why was it effective? Could others learn from that?