Marketing Plan Analysis and Presentation Product or Service and Price
KLIBERTY18
TESLA-2.pptxTESLA
Marketing Plan
Customer Segments and Target Markets
Middle level customers
High level customers
Target markets are based on various segmentations on the basis of demographics and geographic.
Characteristics of Target Markets
Sports car lover
Electric vehicle
High costs
Young people and buyer
Products and Brand Positioning
Single electric vehicles producers
Environment’ safety
Strong and powerful vehicles
Sports cars
Better performance
Green technology
Consumer Buying Behavior Model
Love/belonging
Psychological model
Product Mix
Luxury
Eco friendly
Electric power
Product Lines
Tesla model X
Nvidia Tesla
Tesla model S
Service Processes
Remote monitoring
Triage identification
Proactive repair
The most important example can be:
Tesla rangers is the great example in this perspective.
Role of Employees
Efficient
Trained
Proactive
Always available
Advance techniques and skills
Pricing Objectives
Pricing Objectives
Pricing Tactics
High costs for the products
Profit oriented
The example can be:
Model S is the current model that is aimed to earn more profits.
Proactive services
