MKTG 4020 Case Study 1

Terry Cruz a very muscled ex Pro Football player is flexing his muscles to play the drums. His muscles are

connected to electrodes that connect to the drums. At the beginning the drums play with just his arm

muscles activating then his leg muscles begin to contract. He blows into a saxophone making flames

come out of the top. Then a mirror drops down in the back to show his back muscles are also hooked up

to electrodes connected to drums. He begins to play the drums with his back. In the last 15 seconds of

the 1.17 second video he engages all his muscles and asks views to make music using his muscles and

submit it. The scene behind him is crazy images three hamburgers on sticks and a sign that says

“Danger”. Other instruments are hung along the wall making the image very colorful and full.