The Great Fashion Designers Term project part A

Dress Like Juju

Term Project part A

Terry smith

Berkeley College

FAS 3327: The Great Fashion Designers

Professor garet

Store Aesthetics and Target Market

My Store will be called Dress like JUJU the name comes from my childhood nickname of juju as well as references the popular Instagram influencer @Dresslikejayda. Dress like JuJu aims to provide chic, stylish clothes tailored towards those women who are seeking statement, standout garments for their night outs, or everyday wearable garments that are more reserved but still have a certain edge to them. Our pictured clientele is the woman who appreciates well structured and tailored garments that have a sense of boastfulness that shows she isn’t afraid to peacock as well as those understated, simple yet chic pieces that elevate your day-to-day style. We want to equip our clients with those pieces that make you can’t wait to post them to your Instagram feed and the ones that make others want to know where you shop. My Store visually will be designed to imitate Architectural styles found in the French Quarter of New Orleans. Not only do I hope that this choice in architectural design will bring a piece of the big easy to the clientele but also the strategy behind this is that the ambiance, decor, and employee service will differentiate customer experience from competitors in turn spreading buzz and good word about the store.