Policy Seminar

Business Policy Seminar Final Project.

I.  Mission Statement

· Identify the mission and major goals of the company. 

· State its formal mission statement, articulating the major goals and corporate philosophy. 

II. Stakeholder Identification

· Identify the main stakeholder groups for your company. 

· What claims do they place on the company? 

· How is the company trying to satisfy those claims?

III. External Analysis: Identification of Industry Opportunities and Threats

· Apply the five forces model to the industry in which your company is based. 

· What does the model tell you about the nature of competition in the industry? 

· Are there any changes taking place in the macroenvironment that might have an impact, either positive or negative, upon the industry in which your company is based? 

· If so, what are these changes and how will they affect the industry?

IV.  Internal Analysis: Resources, Capabilities, Competencies, and Competitive Advantage

· Identify whether your company has a competitive advantage or disadvantage in its primary industry.  What are the distinctive competencies of your company?

· What role have prior strategies played in shaping the distinctive competencies of your company?

· Do the strategies currently pursued by your company build on its distinctive competencies?

· Are they an attempt to build new competencies?

· What are the barriers to imitating the distinctive competencies of your company?

· Is there any evidence that your company finds it difficult to adapt to changing industry conditions?  Why?

V.  Functional-, Business-, and Corporate-Level Strategy

· Characterize and describe the functional-, business, and corporate-level strategies your company is pursuing.

VI. Organization Structure

· Identify the type of organization structure used by your organization.

· Explain why your company has selected this form of differentiation and integration.

VII. Performance Assessment

· Evaluate your company's success or lack thereof at implementing its strategies.

 

VIII. Implementation of Strategic Change

· How would you improve your company's position if the simulation continued for additional periods?

· What changes would you make?

· How would you implement these changes?

 

Each team will be responsible for preparing a written report and making a formal oral presentation of their analysis and recommendations for one of four cases.  Students are expected to identify the strategic issues and problems in the case, use whichever tools and techniques of analysis are called for, and develop an appropriate action plan and set of recommendations. In particular, the case analysis should address:

· Statement and description of central issue (1 page; 2 minutes)

· Identification/description of alternatives (2 pages; 4 minutes)

· Rationale for selection of best alternative (3 pages; 6 minutes)

· Description of implementation plan (1 page; 2 minutes)

· Conclusion (1/2 page; 1 minute)

You can pick any company that you want to develop the paper.