Global E-business Paper (How good is personal marketing?)

Example Outline (TERM PAPER)

I. Introduction

A. General Topic: Global E-Commerce

B. Area of Focus: (whatever topic you decide to use)

C. Key Terms:  important concepts and main assertions of the chosen management theory   -Thesis Statement: Main idea of the paper (reiterate the general topic and area of focus and your interpretation of the idea/theory)

II. Background

A. Historical Overview

B. Current Link between the different Management techniques associated with the theory

C. Gaps in the Research: trends and current research findings that have already been discovered

III. Major Points

A. Major Point 1

-supporting details and justification

B. Major Point 2

-supporting details and justification

C. Major Point 3

-supporting details and justification

D…………….(if needed)

IV. Conclusion

A. Restatement of Thesis: readdress the theme or main idea of your paper

B. Managerial Implications: Talk about what this theory/topic means to Global E commerce overall. Explain how this theory/idea/topic is useful in the real world. Talk about how it is used in businesses today

C. Next Steps: Talk about some things that could be done to improve the theory in the future

POSSIBLE TOPICS:

· How important is Digital Marketing for your Business: 

It would be a very popular topic if you could have an exact quantification of the effect of social media marketing on a business.

· What is the Next Step for e-commerce :

E-commerce has been the major influence in the world economy in the last five years. But a prediction of the next step of this giant would be a hit topic.

· Is there an Alternative to Paper Cash:

Although e-wallets and online payment options have become a thing now, but analyzing the possibilities of replacing paper currency as a concept will be a major hit.

· The importance of Personal Marketing:

Sending a personalized message or birthday wishes to your customers can be good for your reputation, but just about how good?

· A Quantification of e-Commerce: 

Online shopping has come a long way from selling cannabis on the ARPANET to eBay and Alibaba. A factual analysis of the anecdote of e-commerce will be a good topic for your essay.

· Trust, Privacy and Security:

Issues relating to Trust: The various trust related issues are privacy, security, consumer protection and content regulation.