original work with credited sources

Part I: Identify a Fashion Company and Target Customer

Describe a brief history of the company chosen—manufacturer or retailer.

Summarize the demographics, psychographics, and lifestyle of the target customer. Create a picture collage that shows the target customer’s hobbies, foods enjoyed, car of choice, and leisure activities (create this collage on your own or with the use of Polyvore or Pinterest).

Part II: Create a Theme, Color, and Textile Story

Define the theme, fusing visual and verbal elements together that illustrate the mood or spirit of the fashion forecast presentation.

Describe the relevant information of the color and textile story of the theme.

Create another collage of six colors and four fabrics (use the Design Options and Pantone websites for color options).

Part III: Define the Style and Silhouette Direction

Describe the style and silhouette direction that correlate to the theme chosen for the final project (use firstVIEW and Style.com to review designer lines).

Create three silhouettes to specify three looks in total (only one can be a dress).

Devise and assign a style number or a name for each silhouette (only give numbers or names to clothing).

Part IV: Summarize Additional Research

Select one group from the Nielsen PRIZM Lifestage Groups and describe their lifestyle, demographic, and consumer behavior information.

Analyze two competitors, highlighting the strengths and weaknesses of each competing company against the chosen company.

Identify the price structure, appearance, selection, and quality of the competing products.

Part V: Forecast the Bestsellers Assess the popularity of the styles from the style and silhouette milestone paper by ranking the styles in numerical order from 1 to 10, with 1 being the best style. Defend the placement of each style in its rank with research.

Part VI: Final Fashion Forecast Presentation Describe all aspects of the chosen styles or trends so well that a reader can easily recognize them and immediately know how they function. Create a PowerPoint presentation that is graphically and visually appealing, constituting a wonderful combination of images and words. Compose speaker notes steeped in fashion-industry jargon, tone, and verbiage.