BUS 599 week 3 assgmnt

Due: Week 3, worth 125 points

Template for assignment

Length: The assignment should be 3 to 5 pages, excluding title page and reference page

Important:

Be sure to review the For-Profit Startup Company Guidelines

Use the textbook and review the recommended pages. Note that your textbook has sample plans at the end of each paper.

Notes: Leave the text in black as it is. You are required to have a heading for each of the sections in your paper.

Use SWS format. Your will respond to each question using indented paragraphs. The preferred font is Times New Roman, size 12.

The references must be on a separate page at the end of the paper.

Check your paper for grammar, spelling, and organization in Grammarly before submitting.

You can use Turnitin Draft in Canvas to check for Plagiarism. You should have 100% original content. No content should be used from your previous submissions in other classes. Cite all your sources.

Company Description and SWOT Analysis

Company Description and Mission Statement

Specify the company name and explain why you think it is a good name for your business. Describe the product or service your company is selling and provide a list of the options offered. (see week 1 discussion) Provide the final version of your mission statement in quotation marks to include the 3 required components: what you do, how you stand out, and your core values (you worked on this in week 1 discussion). Be sure to check the feedback provided by the instructor as a reply to your week 1 discussion post in week 1 discussion thread and make changes as needed. Check the suggestions made by other students as well.

Trends in the industry

Research at least three trends in your specific industry, focusing on your particular type of product or service you sell. Describe the three trends and cite your sources. Provide industry information such as the size and growth rate for the overall industry and for the specific product or service on which you are focusing and any other relevant industry information. Search the Strayer Library, industry associations, and reliable websites for recent data.

Strategic position

Choose one strategic position from the text (page 146-147) and discuss why you believe this would be the best position for your chosen company. Explain the approach you will use at your company to implement this strategic position to stand out from similar products and competition.

Distribution

Describe the company’s distribution channels. For example, will you sell your beverage in grocery stores, restaurants, or sports venues. Are you attempting to sell online or as a subscription? Provide the rationale for your chosen distribution method (s).

SWOT Analysis

Insert the SWOT table/matrix (at least 4 bullets in each category). You created this in week 2 discussion. Be sure to read the feedback provided by the instructor and adjust as needed. Summarize the key learnings from your matrix (the takeaways from this analysis) in a few paragraphs under the matrix. For example, you can explain your greatest strengths and how these can be used to pursue the opportunities you identified or to mitigate some of the threats. You can discuss some of the opportunities. You can also discuss your plans to minimize some of the weaknesses, etc. Be specific and avoid generic information.

Strengths 1. 2. 3. 4. Weaknesses 1. 2. 3. 4.

Opportunities 1. 2. 3. 4.

Threats 1. 2. 3. 4.

Sources

Be sure to cite all your sources. Use SWS to format all the references. Wikipedia and other similar websites (blogs, opinions) do not quality as academic resources. You can use websites as long as the source is reliable (company websites, forbes.com, fda.com, census.com, etc.) For each reference you must have a corresponding in-text citation.