Business Research Powerpoint
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TemplateforResearchProposal1.pptx
Research Title
…………………………………………………..
Student Name
……… ………
BUSA 2185: Business Research
College of Business Admininstration
Savannah State University
Overview
Business Problem
Research Questions and Research Objectives
Literature Review
Theoretical Background
Conceptual Definition of Variables
Conceptual Model and Hypothesis
Data Collection
Data Anlysis
2
Business Problem
Describe the business problem, why others should care and your opportunity to reasonably improve our understanding of this problem.
3
Research Questions and Research Objectives
Provide your research question(s).
Tip: Use actual questions (with a question mark!)
Provide your research objective(s).
Tip: Start your objective with this sentence:
The main purpose of this project is to ………………..
4
Literature Review
Provide major findings from literature review (only use one slide)
1.
2.
3.
4.
….
5
Theoretical Background
Provide the theoretical basis for your research.
You need to show logical reasoning of your investigation.
What is the main theoretical basis of the cause-effect relationships of your study (dependent (effect) variable(s) and independent (cause) variable(s).
You need to state how this theory is related to your research.
6
Conceptual Definition of Variables
Provide the conceptual definition of variables like in this table.
| Variable Name | Type of variable | Conceptualization (Definition) | Sources |
| Tip: Take it from your research question | Tip: Specify whether the measure is a dependent, an independent variable or control variable | Tip: Define your variables in full sentences. Focus on how variables were defined in literature. | Show your references in APA style. (Like Howard, 2014) |
7
Conceptual Model and Hypothesis
Provide your research model (This model is only example)
Personal Contact Quality
Timeliness
Ordering Procedures
Order Discrepancy Handling
Operational Information Sharing
Customer Satisfaction
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Order Condition
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Behavioral Intention
+
8
Conceptual Model and Hypothesis
Provide you hypotheses (This in only an example)
H1: Perception of personal contact quality is positively affects customer satisfaction in logistics service.
H2: Perception of timeliness is positively affects customer satisfaction in logistics service.
H3: Perception of ordering procedures is positively affects customer satisfaction in logistics service.
H4: Perception of order discrepancy handling is positively affects customer satisfaction in logistics service.
H5: Perception of order condition is positively affects customer satisfaction in logistics service.
H6: Perception of operational information sharing is positively affects customer satisfaction in logistics service.
9
Data Collection
Provide target population, sampling frame, sampling techniques.
10
Data Analysis
a. Provide what kind of Univariate Analysis is convenient for your analysis?
b. Provide what kind of Inferential Statistics is convenient for your analysis?
c. Provide which steps you will follow for your data analysis?
11
Scale Items (If any)
| Question | ||
| Customer Satisfaction | ||
| S1 | What is your general impression of the logistics service provider? (1= “terrible”, 5= ”excellent”) | Mentzer, Flint, Kent, (2001) |
| S2 | Which word best describes your feelings toward logistics service provider? (1= “terrible”, 5= ”excellent”) | Mentzer, Flint, Kent, (2001) |
| S3 | How satisfied are you with logistics service provider? (1= “terrible”, 5= ”excellent”) | Mentzer, Flint, Kent, (2001) |
| Behavioral Intention | ||
| BI1 | The probability that I will use this facility’s services again is | (Cronin Jr, Brady, & Hult, 2000) |
| BI2 | Saying good things about service | (Qin H., Prybutok, V.R.), (2009) |
| BI3 | The likelihood that I would recommend this facility’s services to a friend is | (Cronin Jr, Brady, & Hult, 2000) |
Survey Questions (If any)
* What is your basic expectation from logistics service which you used most?
* What is the ratio of expectation from logistics service which you used most?
* How many shipping you send per year?
* Which information systems are you use with your logistics service?
* What is your gender?
* How old are you?
