Under armour Strategy Report
simoman
TemplateforBusinessStrategyReport24-25-final-11.docx[Please note that all text in square brackets need to be deleted and replaced by your own words. Please use bullet points to help with staying within the word count and adopt a pity, straight-to-the-point style of writing. Remember this is a professional report and not an essay. Text in tables do count toward the word count]
Please read the ‘Mandatory elements for the BSR Report assignment’ document (as given in the Assessment Information section and WK11 on the Canvas site)
[Name of Company]
[if relevant: name of Business Unit]
[country]
[ISIN number]
Business Strategy Report for Module N1079
[student number]
[date]
[total word count]
Contents 1. Executive Summary 2 2. Strategic Analysis 2 2.1 External strategic analysis 2 2.2 Internal strategic analysis 2 3. Strategy development next three years 3 4. Strategy implementation for the next three years 3 5. Appendices 4
[please right-click the table of contents above and select ‘update field’ to update it]
1. Executive Summary
[here you write a short introduction to your organisation and the key points from your Strategic Position, Strategy Recommendation and Strategy Implementation sections. Approximately 250 words]
2. Strategic Position
[here you write the pie charts showing the loss of market share (or lack of growth in market share) and a brief description of the loss of competitive position].
2.1 External opportunities and threats
[here you write your critical interpretation of the external analysis you have done. Remember, you should not write your analysis, just your critical interpretation of it. You should challenge your findings and consider alternative explanations. This section considers the current threats to the company AND opportunities as you see them. This section is forward looking, and you should consider alternative futures/scenarios. Your interpretation should be illustrated with graphs and tables where relevant. This section should finish with a summary of your interpretation of the main Opportunities and Threats]
2.2 Internal strengths and weaknesses
[here you write your critical interpretation of the internal analysis you have done. Remember, you should not write your analysis, just your critical interpretation of it. You should challenge your findings and consider alternative explanations. This section should finish with a summary of your interpretation of the main Strengths and Weaknesses]
2.3 Summary of the key challenges
[drawing on the two sections above, here you write the key challenges that explain the loss of competitive position and market share, with clear and critical rationale for the ranking of each item describing interrelationships and implications for strategic decisions and impact on different stakeholders and potential conflicting interests. Add or remove lines as required]
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[as a broad guide, section 2 should in total be approximately 1,500 words]
3. Strategy recommendation
[here you write first the existing overall strategy of your organisation, followed by TWO alternative future strategic options you have developed. These two alternative strategies should seek to improve your organisation’s competitive position and hold or reverse their decline in market share over the next three years with a clear and detailed rational based on the company’s Strategic Position. This is followed by the evaluation of the strategic options, critically reviewing suitability, acceptability and feasibility. And finally, the strategy you recommend based on this evaluation.
If you are developing a strategy for a business unit or division of your organisation, please consider any implications for the wider organisation.
It is likely that the alternative strategies you have developed are different from their current strategy, therefore please consider that in your evaluation. This is very important!
When developing your strategic options, please consider elements that support responsible enterprise, for example objectives covering Profit, People and Planet (the 3 P’s). However, this must support improving your company’s competitive position.
[as a broad guide, section 3 should in total be approximately 750 words]
4. Strategy implementation
[here you give a discussion of the key aspects for implementing your strategy over the next three years including aspects such as changes to the organisational structure, required cultural changes, performance tracking, changes to leadership, speed of change required, obtaining the required resources for success, overcoming barriers to change, a timescale (GANTT chart), etc.
[as a broad guide, section 4 should in total be approximately 750 words]
5. Reflection
[Here you write a critical account/reflection of the research and learning process, discussing how your findings informed your strategic recommendations, any challenges you faced in gathering and interpreting the data and how your understanding of strategic analysis and recommendation has evolved, and the feedback and input received during the seminars.
[as a broad guide, section 5 should in total be approximately 250 words]
6. Appendices
[here you give a summary of your External and Internal analysis and which you wish to refer to in the main body of your report. Please note that this is not a ‘dumping ground’ for your analysis work or other material that do not contribute to main argument of your recommended strategy. What you write here is unlikely to contribute to your mark. Topics to consider are:
· relevant macro trends and developments with implications for the industry and your organisation;
· alternative future macro scenarios;
· industry analysis such as strategic clusters, levels and structure of competition, technology lifecycles, etc;
· competitiveness of company resources and capabilities, benchmarking against key competitors;
Please note that your appendices are not part of the word count]
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