THE EFFECTIVE ADAPTATION OF SPORTS MARKETING STRATEGIES TO PROMOTE COMPANY PRODUCTS (BRANDS): THE CASE OF COCA COLA

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Title

Include a clear and concise title of your work

Abstract (200 words)

Include the aim/purpose of study; the methods used (primary or secondary); the key findings and recommendations proposed

Chapter 1 – Introduction (2000words) (15%)

1.1 Background of the case study selected

1.2 Research problems identified (HRM, Finance, operations management, marketing etc.)

1.3 Research questions (for each problem identified)

1.4 The aim of the study

1.5 The objectives (based on each problem)

1.6 Structure of the report

Chapter 2 – Literature review (3000words) (25%)

2.1 Introduction

2.2 Literature review of the Industry – industrial analysis/feasibility (use academic models)

2.3 Industry size

2.4 Growth rate

2.5 Major players/ competitor analysis

2.6 Situational analysis

2.7 Proposed plan of analysis (for each problem identified)

Chapter 3 – Methodology of the study (3000words) (20%)

3.1 Introduction

3.2 Research philosophy

3.3 Research approach

3.4 Research design

3.5 Data collection methods

3.6 Data reliability

3.7Data validity

3.8 Research ethics

3.7 Chapter summary

Chapter 4 – Results of discussion (4000words) (30%)

4.1 Introduction

4.2 Strategic Analysis using relevant business models e.g. Value Chain, SWOT, 5 forces etc.

4.3 Findings from the analysis

4.4. Proposed solution to management

4.5 Selection of strategies for success

4.6 Chapter summary

Chapter 5 – Conclusion and recommendations (2000words) (10%)

5.1 Introduction

5.2 Conclusion – a- review of the how each objective was achieved

5.3 Action plan

5.4 Limitations of the study

5.5 Recommendations – practical management recommendations derived from the findings

5.6 Chapter summary

Bibliography and Appendices

Supplementary data – use sparingly!

Total 15,000 words