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TemplateBrandIandII1.docxII. Brand Description Template: MKT 345 Consulting Project
File Name: _____________________
My Name is_____________________
Date Due: ______________________
I. Brand Selection: UPDATED and READABLE format (1st-here)
a. “This Consulting report will concentrate on the brand…”
b.
a) ___________________ (The Specific Brand I have selected) was first introduced to the market: (date, location, company)
YOUR INFORMATION HERE IN READABLE format
b) ___________________ competition in the marketplace includes the following:
1-5 or so…READABLE format
c) The market segmentation currently being marketed is: ____________________________ I made this determination based on the following information-factors-sources: __________
READABLE format
d) Currently the brand provides the following benefits ___________________________and currently the brand fulfills the following wants or needs in the marketplace____________ Both of these findings are based on the following information-factors-sources: _________
READABLE format
e) Currently the brand employs the following marketing tactics (product features, distribution, pricing, and promotion) ___________________________________. The following tactics currently utilized influence consumer behavior features (motivation, perception, attitude, etc.) __________________________________________________________________
READABLE format
f) Each current brand competitors’ marketing tactics compare and-or differ from my selected brand as follows (i.e., what are the points of difference and/or points of parity?). _________________________________________________________________
READABLE format
References FROM BRAND SECTION I here
References: FROM BBRAND DESCRIPTION SECTION II here
NOTE: Mechanics of Writing
a) Student is clearly in control of standard, written academic English.
b) All work includes correct spelling, punctuation, and grammar-AND REFRENCES CITED.
