marketing audit

Strategic Marketing

Assignment – Individual Portfolio

MKTM028

NAME UON ID

SUBMISSION DATE 1 August 2022 MODULE ASSIGNMENT 1

WORD COUNT 1600 LECTURER SALLY LO

UNIVERSITY / SCHOOL

UON/FACULTY OF BUSINSS & LAW

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Table of Contents

Introduction:

PEEST

Micro Analysis

Porter’s 5 forces analysis

Competitor Perceptual Map

Internal Analysis

Strategy review Functions review Productivity review

TOWs and Strategic analysis

Appendices

1. Appendix 1: Company overview 2. Appendix 2: Macro analysis 3. Appendix 3: Micro analysis, customer segmentation, 5 forces and competitor perceptual map 4. Appendix 4: Internal analysis, marketing capabilities, marketing assets, 7Ps, and CBBE model.

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