SEARCHING FOR INNOVATION OPPORTUNITIES PROJECT

Student:

ENES 663 – Assignment #1Rubric

Innovation Opportunity Search

Criteria

Exceeds expectations

[grade range A to A-]

Meets expectations

[grade range B+ to B-]

Below expectations

[grade range C+ and below]

Context of the Business: Is a business described for these opportunities?

Clear, informative business description provided as context; clear relation to opportunities.

Basic description of business; limited connection made to innovation opportunities.

None or very limited description of business context.

Range of Opportunities Identified: How many and what types of innovation opportunities identified?

More than 7 specific innovation opportunity categories identified; well-informed explanation provided.

7 specific innovation opportunity categories identified; basic, but clear explanation provided.

Fewer than 7 specific opportunity categories identified; limited explanation provided.

Search Process: Is an organizing framework used to identifying the opportunities?

Clear framework + informed and descriptive explanation of its source and functionality

Identifiable framework (e.g., Drucker, or other) for explaining the origin of sources of innovation opportunity

None or very limited framework provided to explain the origin of sources of innovation opportunities

Opportunity Evaluation:

How fully are the opportunities evaluated?

Well-developed explanation of innovation opportunities applied to a selected business

Basic descriptions of ways that innovation opportunities apply to a selected business

None or very limited explanation of how selected the opportunities would apply to a selected business

Writing Mechanics: How clear, logically constructed, and error-free is the writing?

Clear, well-organized pattern; error-free writing; readily understandable language; rich vocabulary

Basic organizational pattern provided; mostly error-free writing; easy to follow.

Unclear organizational pattern; presence of writing and/or grammar glitches.

Research/Referencing:

Are appropriate references used as supporting evidence?

Ample and clearly organized referencing provided.

Reasonable number of sources provided to support arguments made.

None or limited references and supporting evidence provided.

Assignment Score = [15% of final grade].