mgt
MGT490PESTEL Name: ___________________________Company: _____Brown-Forman__________
Scan business periodicals, search on the library databases, IBISWorld (“Operating Conditions”), the internet and identify trends that may impact the firm’s general external environment, currently or in the future.
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Political Environment: political stability, war and terrorism, government subsidies, changing government policies or regulations, taxes, tariffs and tax policies, privatization vs. nationalization, justice system, rule of law, corruption, labor costs, unions, health and education, infrastructure, etc. |
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Opportunities
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Threats
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Economic Environment: growth rates such as GDP, GNP, CPI; demand, supply, consumer spending, consumer confidence index, interest rates, price stability (inflation/deflation), oil prices, stock/bond markets, currency exchange rates, currency fluctuation, unemployment rates, global economic conditions, etc. |
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Opportunities
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Threats
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Sociocultural Factors: Demographics (age, gender, family size, ethnicity, sexual orientation, religion, socioeconomic class, etc.), cultures norms & values, preferences, communication channels, cultural differences, religious preferences, changes in media consumption, health consciousness, sedentary lifestyles, increasing social network usage, etc. |
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Opportunities
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Threats
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