Intercultural Communication

(After reading the Case Study use given TEMPLATE)

Format for Coca- Cola Scare 1999:

1. “IC” as shared space:

· Define the idea of shared space (use definition on Continuum Principle) and unpack the 2 Global Dimensions in the Case Study

Shared space… finding distance to help understand

· Also list the countries involved

Belgium, France, Spain…. Norway, Denmark, Sweden

2. Reasons for the different responses to the crisis

· Here, explain how the countries responded differently based on the 2 dimensions

POWER DISTANCE High/ Low….. UNCERTAINTY Avoid/ Accept

· Also add the Coca- Cola response as well, based on the 2 dimensions

3. Continuous nature of “IC”

· Here define Analogic and Digital Communication

DIGITAL COMM. (DC)- Snapshot, distinct… ANALOGIC COMM. (AC)- flow, likeness

· How did the countries react based on these 2 concepts?

· How did Cocoa- Cola react based on these 2 concepts?