chat0 Marketing Audit 1,6000 Words Due 30/7/2022 9.00AM UK TIME profile mee1707 1.3 (2) Chat MAINSIMILAR QUESTIONS Goto bid (accepted) Management homework help marketing Audit Produce a marketing audit that would support a marketing plan for a company o

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Home>Architecture and Design homework help> chat0 Marketing Audit 1,6000 Words Due 30/7/2022 9.00AM UK TIME profile mee1707 1.3 (2) Chat MAINSIMILAR QUESTIONS Goto bid (accepted) Management homework help marketing Audit Produce a marketing audit that would support a marketing plan for a company o

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Marketing Management

Assignment – Individual Portfolio

NAME

UON ID

SUBMISSION DATE

1/8/2022

MODULE

ASSIGNMENT 1

WORD COUNT

1600

LECTURER

SALLY LO

Table of Contents Introduction: PEEST Micro Analysis Porter’s 5 forces analysis Competitor Perceptual Map Internal Analysis Strategy review Functions review Productivity review TOWs and Strategic analysis Appendices Appendix 1: Company overview Appendix 2: Macro analysis Appendix 3: Micro analysis, customer segmentation, 5 forces and competitor perceptual map Appendix 4: Internal analysis, marketing capabilities, marketing assets, 7Ps, and CBBE model.

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