Social marketing Plan for POSITIVE COPING BEHAVIOUR

MKT3SEM SOCIAL MARKETING – Assessment Task 2 (Individual) Assessment Task 2: Individual Social Marketing Plan for POSITIVE COPING BEHAVIOUR TEMPLATE Word Length: 1,500 Words – excluding word count in the reference list Short Task Description: Social Marketing Plan based on wisdom literature review for increasing practical wisdom and behaviour change in POSITIVE COPING BEHAVIOUR

Coping has been defined as thoughts and behaviours that people use to manage the internal and external demands of situations that are appraised as stressful (Lazarus & Folkman, 1984). Positive coping are thoughts and behaviours that enhance well-being e.g. reframing to see some positives, using humour or song, volunteering to help others.

Students choose a specific social marketing problem of interest to them in the context of the current health challenge (but not hand washing or social distancing) Social Marketing Problem OPTION (Internal choice of social marketing problem – positive coping behaviour)

1. Increasing Social Cohesion and Kindness / Helping Behaviours – e.g. Look after neighbours and keep up friendships online - We’re all in this together

OR 2. Enhancing Core Values and Behaviours (Australian / Un-Australian Behaviours) – e.g.

Australians have faced many challenges – we are strong and resilient OR

3. Increase planned buying (Decrease hoarding) – e.g. There’s enough to go around if we share

then follow the Template as below

La Trobe University Cover Sheet (with student signature) – attached to submission Title Page: professional title page Table of Contents*: with suggested word length for each section 1. Wisdom - Supporting Literature and Knowledge Gap (Approximately 350 words) 2. Social Marketing Problem (Increase Positive Coping Behaviour – OPTION please specify) (Approximately 50 words) 3. Situation Analysis, Stakeholders and Partners, Upstream Policy Issues (Approximately 300 words) 4. Social Marketing Theory (Approximately 100 words) 5. Segmentation & Targeting (Approximately 200 words) 6. The Marketing Mix (4Ps) and People & Partnerships (Approximately 300 words) 7. Implementation and Evaluation (Approximately 200 words) 8. Reference List – words in reference list do not count towards overall word count

* Please note that there is no Executive Summary or Introduction or Conclusion needed for this plan. * Word count = 1,500 words (in sections 1 – 7 of Table of Contents) (can be plus or minus 10%) * Should be written in conjunction with use of the MKT3SEM Lit & Plan Rubric