dissertation business administration

A new consumer survey reveals smartphone usage issues

54% of respondents say their battery drains faster than expected, several times a month.

They would like to understand.

Smartphone users are expected to reach 5.9bn by 2020. ¹ And most new users don’t understand, and don’t want to understand their device. But they do want it to be user-friendly, and when it isn’t, they get frustrated !

«How can I make my battery

last longer?»

«What am I doing wrong?»

Poor battery life

47% of respondents experiencedata loading issues

35% experienceconnection failures

28% experiencedropped calls

These experiences are frustrating and disappointing for end users when they have to start a task again, or feel they’re getting poor service from their operator.

They don’t know if problems are caused by their handset or the network, but they do want to know how to solve them.

«Where are these problems

coming from?»

«How can I fix them?»

Connection issues

47% of respondentssay their phones are slow

Consumers tend to think that deleting useful apps and personal photos and videos is the best way to boost their phone’s speed. They want performance from their phones.

«Where are these problems

coming from?»

«How can I fix them?»

Slow navigation

Available for

«How can I make my battery

last longer?»

«What am I doing wrong?»

Data plan max-out

25% of respondents max out their contracted data limit at least once a year

Consumers don’t understand how their data is used. Some limit their online activities as a result.

The 4 main pain points for smartphone users

Consumers want help optimizing their smartphones, but they want it to be quick and easy. And mobile operators are best placed to provide that.

Provided to MNOs as a white label solution, Quality of Experience App. enables end users to optimize their smartphone usage from a single application.

Quality of Experience app is part of our comprehensive LinqUs QoE offer, enabling operators to monitor network quality and device performance, based on real subscriber experiences.

For more information, go to: http://www.gemalto.com/mobile/networks/customer-experience/qoe

9:32

SELF-CARE MODULES TO :

NOTIFICATIONS OF CONFIGURATION ISSUES

FEEDBACK TO OPERATOR’S CUSTOMER CARE

Identify and solve connection issues Monitor device performance and resolve issues Manage data and apps to avoid bill shock Check live network coverage

Quality of Experience App.

¹ Source: GSMA’s Mobile Economy 2015 report. ² Survey conducted by Gemalto Ideas Hub, on an online community of 200 consumers based in the UK and the USA

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