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Technology and Globalization in Apple Corporation

This essay will consider Apple International Corporation in examining the impacts of globalization and technology in its operations, the ability to earn more returns, the influence of its vision and mission statements on the company's performance and overall success, and how various stakeholders impact the company's performance. Apple International Company is an example of the top five hundred corporations which have significantly benefited from globalization and advanced technology (Dyer, Furr, & Lefrandt, 2019).

Globalization and Technology

Globalization, a process in which people, organizations, and governments interact and continuously integrate at a global level as dictated by the international investment and trade, is enabled by information and technology. Globalization has a significant influence on the manner through which ideas are generated, implemented, and distributed globally in the form of new or advanced technology. The process of generation and sharing of ideas globally impact the operations and business models of international corporations. For example, a business idea can be generated in one place but end up being implemented in another region due to technological advancements and globalization.

Products from Apple Corporation, including iPods, iPads, iPhones, Apple TVs, among others, include brands that have been utilized significantly in the international market due to the impacts of globalization and technology in terms of design and functionality.

The building of the iPod brand requires expensive and critical components that are acquired from other companies; for example, Samsung Electronics supplies flash memories; Toshiba supplies hard drives while Broadcom Corporation provides multimedia processors. Therefore, the devices are manufactured in different parts of the world, such as Korea, Taiwan, and China. The end product is assembled in Mainland china by Inventec Corporation. The flow of these components across various parts of the world presents an excellent example of how globalization has enabled the manufacturing process of an international commodity.

The organization has been leading among top competitors through innovations. iPhone, in this case, a commodity which was launched by Steve Jobs. It is a device that has three integrations and a piece of separately existing equipment off Apple. The three combinations are a full iPod screen, a touch control, and a revolutionary mobile phone, and internet-enabled connectivity device. The significant touch control, the screen is what makes the device outstanding.

Apple Corporation became outstanding from conventional mobile phone manufacturing companies by providing no menu or main buttons and no keyboard, which was incorporated in devices developed by other key competitors such as Samsung, Nokia, and Motorola. The design replaced the stylus with the smooth and handy pointer, the finger.

Industrial Organization and Resource-based models

Several researchers have analyzed that from the selling price of about three hundred dollars at a retailer price, the production cost, which comprises the fee of components, is less than one hundred and fifty dollars. Therefore, Apple Corporation takes about fifty percent of the profit while the rest is allocated to retailers and distributors (Dempsey, 2019, p. 80).

The proportion of revenue collected by the organization's designing, delivering, and selling of the products surpass the cost of manufacturing components. Although the iPod commodity is not majorly made in the united states, it is designed and retailed in the country. The United States' companies performed well in bargaining.

Vision

The vision of the company, which accounts for its approaches in its operations to position itself a dominant corporation in the industry, states that the company believes that it is the face of the earth by providing reliable products. This has been achieved through the following steps.

On March 2013, Apple Corporation patented with the Augmented Reality technology, which is used to identify images in the live streaming videos. In June of the same year, the organization introduced the OS X Mavericks, 7th and 10th iOS operating system and OS X respectively, and the iTunes Radio services. In August of the same year, Apple acquired Embark International Company, a Silicon Valley-based mapping organization. The company develops free applications for smartphone devices utilized in navigation systems of public transport of major cities such as New York, Chicago, among others in the United States.

In November of 2013, Apple Company finalized the acquisition of Prime Sense Company, which is located in Tel Aviv, Israel. The company provides three-dimensional sensing to devices. In December of the same year, Apple acquired another company which had specialized in social analytics, Topsy. The company is among the few corporations which can access real tie messages which appear platforms such as twitter. The notes have a back up since 2006.

At the start of the year 2014, the Apple international corporation had pans of increasing its investments and expansion in Japan. In India, the sale of iPhone products registered an increase of up to four hundred percent in the second quarter of the year 2013. This saw the corporation, Apple India planning on the expansion of its market and operations in India (Polyakov, 2017, p. 81).

In December 2013, Apple company launched the iBeacon technology in more than two hundred and fifty of its stores in the united states. The technology is harnessed in determining the location of users and sends customized information concerning the company's products. On the 4th of February in 2014, Tim Cook, the company's CEO, met with the Turkey President Abdullah Gul in Ankara. The two discussed the possibility of the company to involve in the Faith Project of the government. The Faith was a government project aiming at integrating state of the art information technology in the education system of the country. After the meeting, Tim Cook announced that Apple would open its first retail shop in Istanbul in April the same year.

Mission

Actions and steps taken by Apple Corporation are appreciated in the telecommunication industry. For example, it is the first mobile phone and telecommunications organization to partner with the Fair Labor Association. Similarly, the company has worked with several Chinese groups that protect and conserve the environment and champions for labor rights. Additionally, the Apple Corporation accepts the monitoring of suppliers of components and manufacturing facilities by outside organizations (Sethi & Rovenpor, 2016, p. 7).

Stakeholders

The Apple International company addresses challenges facing its stakeholders and staff members effectively. This is an elaborate mission statement of the company, which has increased the performance of its staff members by addressing their challenges effectively. In the year 2013, the company joined the association of labor, Fair Labor Association, following the public outcry over the unfavorable working conditions at Foxconn Company in china. Foxconn corporate is the largest private employer in China. From this, the Apple Corporation formulated a policy which restricted workers from working for over sixty hours in a week.

On the other hand, Foxconn, which makes Apple devices took steps on reducing workers' overtime, improving safety measures of working environments, and improving the workers' housing facilities, among other amenities. Auditors were sent to several companies that were reported for unfair and unfavorable working conditions to asses and recommended possible measures both in working and residential areas.

References

Dempsey, P. (2019). The Teardown: Apple iPad Pro. Engineering & Technology, 14(2), 80-81. DOI:10.1049/et.2019.0227

Dyer, J., Furr, N., & Lefrandt, C. (2019). Innovation Capital: How to Compete--and Win--Like the World’s Most Innovative Leaders. Harvard Business Press.

Polyakov, M. (2017). The positive impact of international companies on the development of the knowledge economy. Problems and Perspectives in Management, 15(2), 81-89. DOI:10.21511/ppm.15(2).2017.08

Sethi, S. P., & Rovenpor, J. L. (2016). The Role of NGOs in Ameliorating Sweatshop-like Conditions in the Global Supply Chain: The Case of Fair Labor Association (FLA), and Social Accountability International (SAI). Business and Society Review, 121(1), 5-36. DOI:10.1111/basr.12079