Module 6: Project - Implementation Plan
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TECH460Week44SubmittedPresnetatinuseasareferencepptx.pptxTECH 460 Technology Selection and Design
Elyes Ouechtati
DeVry University
11/21/2022
Problem Statement
Coca Cola Company needs to focus on incorporating technology to enhance customer focus.
It is possible that incorporating CRM, also known as customer relationship management, into daily technical operations can help the company in becoming more customer-focused. It refers to a system that enables businesses to control their interactions with customers.
For instance, Coca-Cola may achieve this aim by implementing customer relationship management software. This would enable management to communicate with customers more successfully.
The management of the company will be able to identify consumer complaints more quickly, which will allow them to quickly and effectively address these problems.
With the combination of Internet of Things IoT and CRM, Coca-Cola Company can collect the customer data in a more efficient and effective way.
Alternative Technology Approaches
For Coca Cola Company, the two main technology approaches in customer relationship management (CRM) include the following:
SalesFlare
The software is used by medium companies for B2B model.
The software helps in delivering random messages to the various customers.
There is limited work using the software especially on contact and engagement of the organizational professionals.
HubSpot
The software has a feature for live chats and chat bots.
The appeal and engagement to customers is on another level.
Tracks emails and effectively deliver them ASAP.
Automatically schedules meetings.
Qualitative Analysis
SalesFlare
Advantages
Helps in tracking sales data.
Engages the customers effectively.
A remote and virtual assistant is possible with the software.
Automatic email to the customers as a CRM.
Disadvantages
Mostly focused on communication only.
Relatively difficult to use and not as lively as thought.
HubSpot
Advantages
Has the live chat bot which makes CRM easy.
Relatively cheaper to acquire.
Multitasking and ease of use within the organization.
Helps in keeping the clientele engaged.
Relatively good since the customers have their was of interacting with one another.
Disadvantages
Requires maintenance.
Additional personnel and training needed for deployment.
Time consuming to install and high-definition devices required to accomplish the organizational tasks.
Quantitative analysis
SalesFlare
Cost for development is $12,000.
The relative gain for Coca Cola following efficiency in management is $30,000.
The relative profit is therefore valued at $18,000.
HubSpot
Cost of acquisition is $30,000.
Gain on successful deployment is $70,000.
Net profit associated with the CRM deployment is $40,000.
The success of the software development matters and competency is accomplished through the right avenues and quality in making things work as required.
Recommended Solution
HubSpot
Justification
The feasibility and efficiency is good.
Coca Cola is most likely going to make profits following the rollout.
A net profit of $40,000 is good.
With the effective use policy, the product is necessary and competitive equally.
High Design Data Flow
User Interface High level design
